Google Enhanced Conversions for Leads
Enhanced Conversions for Leads, wired to your CRM.
Datahash pushes hashed user data from your CRM back to Google Ads so lead-based campaigns optimize on qualified leads.
- ● google.ec_for_leads :: live
- > conversion qualified_lead stage=SQL
- hash sha256(em,ph) gclid=optional
- upload → google_ads_api received
- ✓ diagnostics · lead conversion recorded
WHAT THIS ENABLES
Google Enhanced Conversions for Leads
Google Enhanced Conversions for Leads is the pipeline that returns hashed CRM lead data to Google Ads, so lead-gen campaigns bid toward the leads that qualify instead of every form fill they generate.
- Google Smart Bidding steered by which leads your CRM later marks as real.
- Lead conversions matched on hashed user data, so they survive lost click IDs and long sales cycles.
- Search and PMax budget concentrated on the campaigns that produce pipeline rather than cheap form fills.
Built for the teams that own the number.
BFSI, auto, real estate, EdTech, and many more, wherever leads go through stages before they become revenue.
From kickoff to verified events.
-
Capture
GCLID capture on the lead form or landing page.
-
Persist
CRM insert with GCLID plus hashed identifiers.
-
Deliver
Google Ads API delivery for Enhanced Conversions for Leads.
WHAT FLOWS WHERE
One use case, every source.
A lead enters through a form on your website and later qualifies in your CRM, Signals hashes the user data and maps the stage, then returns it to Google Ads as an Enhanced Conversion for Leads.
A lead enters through a form on your website and later qualifies in your CRM, Signals hashes the user data and maps the stage, then returns it to Google Ads as an Enhanced Conversion for Leads.
What ships with this offering.
Google bidding toward leads that qualify rather than every form fill that arrives.
Automated delivery with no CSV uploads.
Hashed, consent-aware identifier handling.
ON THE WIRE
What the platform actually receives.
Identifiers are hashed with SHA-256 at source. The payload the destination sees never contains raw PII.
- ● signals :: conversion payload
- > POST customers/{id}:uploadClickConversions
- conversion_action "qualified_lead" · gclid "Cj0KCQ…"
- user_identifiers hashed_email "7b2d…" · hashed_phone_number "1e90…"
- conversion_date_time "2026-07-15 11:04:22+05:30"
- ✓ received · partial_failure=none
Adjacent moves on the same stack.
Google Offline Conversion Import
Datahash automates GCLID-based OCI uploads to Google Ads so click-based offline conversions land in campaign optimization loops.
Learn moreGoogle Enhanced Conversions Web
Datahash configures Enhanced Conversions Web with server-side user-data collection and hashing, so Google Ads recovers the conversions browsers drop.
Learn morecross-channel
Lead funnel events
Datahash syncs lead-quality signal from your CRM back to Meta, Google, TikTok, and LinkedIn so campaigns optimize on the leads that actually convert.
Learn more
meta
Meta CAPI for CRM
Datahash ingests lead status from your CRM and sends Meta the qualified events it needs to optimize on lead value instead of lead volume.
Learn moreservice
EC4L and value-based bidding
EC4L wired from your CRM, with value-based bidding.
Learn moreBring it from where the data lives.
Every source that supports this use case. Pick a platform to see the exact setup.
CRM
Databases
Files / storage
Data warehouses
Datahash API
Custom
Questions your team will ask.
Do we need a GCLID for every lead?
No. Enhanced Conversions for Leads matches primarily on hashed email and phone, so leads without a click ID still count toward conversions. Capturing GCLID where available improves attribution precision and lets Google tie the lead back to the exact campaign and keyword, and we set up that capture on the form or landing page as part of the build.
Which CRM stages should we send?
The stages that predict revenue for you, commonly SQL, Opportunity, and Closed Won, but the right set depends on your sales cycle. Each mapped stage becomes a separate conversion action in Google Ads, carrying the hashed identifiers and GCLID from your CRM, so you can point Smart Bidding toward the depth of funnel that actually matters to the business.
How is this different from Offline Conversion Import?
OCI matches purely on GCLID, so it fails when the click ID is lost. EC for Leads matches on hashed user data, which survives longer sales cycles and cross-device journeys. Many advertisers run both; we deploy them on the same base infrastructure.
NEXT STEP
Live in fifteen minutes. Measurable in a week.
Talk to our team of solutions engineers. We map your source data, propose an integration plan, and give you a live setup in the same call where possible.