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    CONNECTIONS / Wasabi / Wasabi to Google EC for Leads

    Wasabi objects into Google Ads, built for Google Enhanced Conversions for Leads.

    Connect Wasabi and point Signals at your Wasabi objects; it sends down-funnel lead milestones matched to the originating Google click each time a new file lands, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    wasabi -> google-ec-leads :: live

    1. ● wasabi → google.leads :: live
    2. > read lead_pipeline rows=65,735
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 55,217 matched

    WHAT THIS ENABLES

    Wasabi to Google EC for Leads

    Wasabi to Google EC for Leads: your Wasabi objects, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click each time a new file lands.

    • Qualified-lead and pipeline signals from your Wasabi objects activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Wasabi objects by teams archiving to Wasabi.

    WHAT FLOWS WHERE

    Wasabi to EC for Leads, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Wasabi objects to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    Each sync hands the qualified-lead and pipeline signals from your Wasabi objects to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Wasabi hot-storage buckets and objects.

    Teams archiving to Wasabi activating Google Enhanced Conversions for Leads straight from Wasabi objects.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only key scoped to the Wasabi bucket you name to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals picks up your Wasabi objects, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Wasabi objects, sends down-funnel lead milestones matched to the originating Google click, and processes only the newly dropped file, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Wasabi objects and processes only the newly dropped file.

    Lead-value signals matched to the paid click from your Wasabi objects, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Wasabi objects.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: wasabi.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=wasabi.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 6 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Wasabi Google EC for Leads sync run?

    Delivery tracks Wasabi, run by teams archiving to Wasabi: a near-real-time or scheduled sync of your Wasabi objects feeds Google Ads on that cadence. Each run processes only the newly dropped file, so lead-value signals matched to the paid click holds up on GCLID and hashed-email matching. The live debugger confirms every delivery inline.

    What match rate should a Wasabi-sourced Google EC for Leads batch expect?

    Match rate follows identifier coverage in your Wasabi objects, which teams archiving to Wasabi control, not Wasabi itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Enhanced Conversions API pinpoints GCLID and hashed-email matching, the number teams archiving to Wasabi tune against.

    NEXT STEP

    Wasabi to Google EC for Leads, in production this week.

    Talk to our team All Wasabi use cases