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    Lead funnel events

    Optimize on qualified leads instead of form fills.

    Datahash syncs lead-quality signal from your CRM back to Meta, Google, TikTok, and LinkedIn so campaigns optimize on the leads that actually convert.

    Book a CRM CAPI session Explore integrations
    hashed PII · lead ID API calls Ad click Form fill Lead in CRM Signals hash · dedupe · route Meta Google TikTok LinkedIn [ one lead qualified, every platform optimised ]

    THE PROBLEM

    Most lead-gen advertisers optimise on form fills to get a high quantity of leads, forcing ad platforms to hand back low-quality leads. The algorithm never learns what a high-quality lead looks like, so it keeps buying more of the wrong ones.

    WHAT IT DOES

    How to improve lead quality.

    1. Ingest

      Connect your standard or custom CRM with Datahash.

    2. Map

      Lead stages mapped to platform-recognized events such as MQL, SQL, Opportunity, and Closed Won.

    3. Deliver

      Sync qualified lead stages to Meta CAPI for CRM & Google EC4L and optimize your campaigns for better lead quality.

    WHO IS THIS FOR

    Built for the teams that sell on qualified leads.

    • BFSI Optimise on policy issuance and disbursals, not raw form fills.
    • Auto Optimise on booked test drives, not enquiry submits.
    • Real estate Optimise on site visits booked, not brochure downloads.
    • Education Optimise on enrolments, not sign-ups.
    Form fills raw volume Qualified stages MQL · SQL Closed-won revenue what you optimise on

    THE PIPELINE

    What flows where.

    Your CRM lead stages on the left, each ad platform's lead-optimised destination on the right. Signals hashes, dedupes, and routes in the middle.

    crm.mql crm.sql crm.won Signals hash · dedupe · route meta.capi-crm google.ec4l tiktok.crm linkedin.capi [ every qualified stage, every platform fed ]
    SETUP

    The complete guide to connect your CRM leads with ad-platforms

    1. Getting started

      Create an account with help of a Datahash Account Manager

    2. Connect your CRM

      Choose between 80+ CRMs, data warehouses or build a custom API webhook

    3. Map your lead stages

      Datahash will guide, verify and handhold in mapping your CRM stages to platform-recognized events

    4. Select your destination

      Toggle Meta CAPI for CRM, Google EC4L, TikTok, LinkedIn and more in one go!

    5. Go live

      Once published, your campaigns start optimizing on qualified leads with lead-quality reporting in ads manager

    6. Ongoing support

      Get campaign setting config, always on maintenance & dedicated customer success

    DESTINATIONS

    Popular lead-gen destinations.

    Each destination has its own verified setup, documented end to end.

    meta

    Meta CAPI for CRM

    Datahash ingests lead status from your CRM and sends Meta the qualified events it needs to optimize on lead value instead of lead volume.

    Learn more

    google

    Google Enhanced Conversions for Leads

    Datahash pushes hashed user data from your CRM back to Google Ads so lead-based campaigns optimize on qualified leads.

    Learn more

    tiktok

    TikTok CRM Integration

    Sync qualified lead stages from your CRM back to TikTok so lead-based campaigns optimize on outcomes rather than form fills.

    Learn more

    snap

    Snap Lead Gen CAPI

    Route qualified lead stages from your CRM back to Snap via server-side CAPI so campaigns optimize on lead quality.

    Learn more

    linkedin

    LinkedIn Leads Conversions API

    Datahash sends CRM lead events to LinkedIn server-side, so campaigns optimize toward qualified leads and closed revenue rather than raw form fills. Deal-stage changes and closed-won values stream through automatically, with identifiers hashed throughout.

    Learn more

    microsoft

    Bing Offline CAPI

    Datahash routes offline transactions from your POS, CRM, or warehouse to Microsoft Advertising with hashed identifiers and event dedupe.

    Learn more

    service

    Server-side CAPI consultation

    Event mapping, action sources, and secure sync design for your CAPI architecture.

    Learn more
    WHAT YOU GET

    What ships with this offering.

    Every ad platform learning from your pipeline, from one CRM connection.

    Consistent stage-to-event mapping across Meta, Google, TikTok, LinkedIn, and more.

    Hashed, consent-aware identifier handling.

    FAQ

    Questions your team will ask.

    Can Datahash connect with any CRM?

    We support 80+ CRMs, all major file storage and data warehouses, and can build a custom API integration for your in-house CRM.

    Do we need to share raw PII?

    No raw PII leaves your environment. Identifiers are SHA256 one-way hashed before delivery, and only records carrying the required consent flags are included.

    How long does the setup take, and does it involve IT?

    The setups are no/low-code and can be done within 2-3 days (standard POS and CRM systems) or 7-10 days (custom systems).

    Can Datahash also connect my instant forms to ad platforms?

    Yes. You can use Datahash for a forward flow (ad platform to CRM) and a reverse flow (CRM to ad platform).

    What if we use two CRMs?

    Both connect as sources. Datahash merges the two streams, dedupes on shared identifiers such as hashed email or phone, and delivers a single consistent event feed to each ad platform. If the CRMs disagree on a lead's stage, the more advanced stage wins, so platforms never see conflicting signals for the same contact.

    NEXT STEP

    Live in fifteen minutes. Measurable in a week.

    Talk to our team of solutions engineers. We map your CRM stages, propose an integration plan, and give you a live setup in the same call where possible.

    Book a CRM CAPI session Explore integrations