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    CONNECTIONS / GCS / GCS to Google EC for Leads

    Your GCS objects, wired to Google Enhanced Conversions for Leads.

    Connect GCS and point Signals at your GCS objects; it sends down-funnel lead milestones matched to the originating Google click each time a new file lands, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    google-cloud-storage -> google-ec-leads :: live

    1. ● gcs → google.leads :: live
    2. > read lead_pipeline rows=33,834
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 27,744 matched

    WHAT THIS ENABLES

    GCS to Google EC for Leads

    GCS to Google EC for Leads: your GCS objects, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click each time a new file lands.

    • Qualified-lead and pipeline signals from your GCS objects activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your GCS objects by data teams landing exports in GCS.

    WHAT FLOWS WHERE

    GCS to EC for Leads, mapped.

    Each sync hands the qualified-lead and pipeline signals from your GCS objects to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    Each sync hands the qualified-lead and pipeline signals from your GCS objects to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Google Cloud Storage buckets and objects.

    Data teams landing exports in GCS activating Google Enhanced Conversions for Leads straight from GCS objects.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only service account scoped to the one GCS bucket you name to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals picks up your GCS objects, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your GCS objects, sends down-funnel lead milestones matched to the originating Google click, and processes only the newly dropped file, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your GCS objects and processes only the newly dropped file.

    Lead-value signals matched to the paid click from your GCS objects, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your GCS objects.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: google-cloud-storage.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=google-cloud-storage.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 4 · currency SAR
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the GCS Google EC for Leads sync run?

    The pace follows your GCS objects: Signals sends changes from GCS to Google Ads each time a new file lands. Because it processes only the newly dropped file, lead-value bidding fed by the stages your pipeline actually reaches stays current while data teams landing exports in GCS keep GCLID and hashed-email matching in view. Delivery needs no export and no manual upload.

    What match rate should a GCS-sourced Google EC for Leads batch expect?

    Coverage of hashed identifiers across your GCS objects decides it, and data teams landing exports in GCS own that inside GCS. A live email or phone matches into Google Ads; neither, and it will not. First-run feedback flags GCLID and hashed-email matching, which data teams landing exports in GCS then raise inside your GCS objects.

    NEXT STEP

    GCS to Google EC for Leads, in production this week.

    Talk to our team All GCS use cases