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    CONNECTIONS / Active Campaign / ActiveCampaign to Google EC for Leads

    ActiveCampaign contacts and deal stages into Google Ads, built for Google Enhanced Conversions for Leads.

    Connect ActiveCampaign and point Signals at your ActiveCampaign contacts and deal stages; it sends down-funnel lead milestones matched to the originating Google click as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    active-campaign -> google-ec-leads :: live

    1. ● activecampaign → google.leads :: live
    2. > read lead_pipeline rows=16,024
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 13,781 matched

    WHAT THIS ENABLES

    ActiveCampaign to Google EC for Leads

    ActiveCampaign to Google EC for Leads: Signals reads your ActiveCampaign contacts and deal stages and sends down-funnel lead milestones matched to the originating Google click, hashed and consent-checked as records change.

    • Qualified-lead and pipeline signals from your ActiveCampaign contacts and deal stages activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your ActiveCampaign contacts and deal stages by lifecycle marketers running ActiveCampaign.

    WHAT FLOWS WHERE

    Active Campaign to EC for Leads, mapped.

    Each sync hands the qualified-lead and pipeline signals from your ActiveCampaign contacts and deal stages to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    Each sync hands the qualified-lead and pipeline signals from your ActiveCampaign contacts and deal stages to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in ActiveCampaign contacts, deals, and automations.

    Lifecycle marketers running ActiveCampaign activating Google Enhanced Conversions for Leads straight from ActiveCampaign contacts and deal stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to ActiveCampaign, reading only your ActiveCampaign contacts and deal stages to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals reads your ActiveCampaign contacts and deal stages, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your ActiveCampaign contacts and deal stages, sends down-funnel lead milestones matched to the originating Google click, and sends only the records that changed, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your ActiveCampaign contacts and deal stages and sends only the records that changed.

    Lead-value signals matched to the paid click from your ActiveCampaign contacts and deal stages, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your ActiveCampaign contacts and deal stages.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: active-campaign.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=active-campaign.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 2 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the ActiveCampaign Google EC for Leads sync run?

    You set the cadence, from near-real-time to a nightly ActiveCampaign sync of your ActiveCampaign contacts and deal stages into Google Ads. Since Signals sends only the records that changed, lead-value bidding fed by the stages your pipeline actually reaches keeps pace and lifecycle marketers running ActiveCampaign watch GCLID and hashed-email matching. One scoped connection sets it up, cadence adjustable later.

    What match rate should a ActiveCampaign-sourced Google EC for Leads batch expect?

    In ActiveCampaign, match rate tracks the email and phone quality your ActiveCampaign contacts and deal stages carry. Clean identifiers land for Google Ads; blank ones never will. The first Enhanced Conversions API report shows lifecycle marketers running ActiveCampaign where GCLID and hashed-email matching needs work, a data-quality task handled in ActiveCampaign.

    NEXT STEP

    ActiveCampaign to Google EC for Leads, in production this week.

    Talk to our team All Active Campaign use cases