Jump to a popular page, or start typing.
    Talk to our team

    CONNECTIONS / Apptivo / Apptivo to Google EC for Leads

    Apptivo leads and deal records into Google Ads, built for Google Enhanced Conversions for Leads.

    Connect Apptivo and point Signals at your Apptivo leads and deal records; it sends down-funnel lead milestones matched to the originating Google click as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    apptivo -> google-ec-leads :: live

    1. ● apptivo → google.leads :: live
    2. > read lead_pipeline rows=72,471
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 63,774 matched

    WHAT THIS ENABLES

    Apptivo to Google EC for Leads

    Apptivo to Google EC for Leads: your Apptivo leads and deal records, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click as records change.

    • Qualified-lead and pipeline signals from your Apptivo leads and deal records activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Apptivo leads and deal records by all-in-one sales teams on Apptivo.

    WHAT FLOWS WHERE

    Apptivo to EC for Leads, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    Each sync hands the qualified-lead and pipeline signals from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Apptivo leads, contacts, and deal records.

    All-in-one sales teams on Apptivo activating Google Enhanced Conversions for Leads straight from Apptivo leads and deal records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Apptivo, reading only your Apptivo leads and deal records to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals reads your Apptivo leads and deal records, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Apptivo leads and deal records, sends down-funnel lead milestones matched to the originating Google click, and sends only the records that changed, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Apptivo leads and deal records and sends only the records that changed.

    Lead-value signals matched to the paid click from your Apptivo leads and deal records, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Apptivo leads and deal records.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: apptivo.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=apptivo.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 6 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Apptivo

    Apptivo to Meta Conversion Leads

    Apptivo to Meta CAPI for CRM: your Apptivo leads and deal records, hashed and…

    Learn more

    from Apptivo

    Apptivo to TikTok CRM

    Apptivo to TikTok CRM Integration: your Apptivo leads and deal records, hashed and…

    Learn more

    same use case

    ActiveCampaign to Google EC for Leads

    ActiveCampaign to Google EC for Leads: Signals reads your ActiveCampaign contacts and deal…

    Learn more

    generic

    Google Enhanced Conversions for Leads

    Datahash pushes hashed user data from your CRM back to Google Ads so lead-based campaigns…

    Learn more
    FAQ

    Asked on almost every call.

    How often does the Apptivo Google EC for Leads sync run?

    Delivery tracks Apptivo, run by all-in-one sales teams on Apptivo: a near-real-time or scheduled sync of your Apptivo leads and deal records feeds Google Ads on that cadence. Each run sends only the records that changed, so lead-value signals matched to the paid click holds up on GCLID and hashed-email matching. The live debugger confirms every delivery inline.

    What match rate should a Apptivo-sourced Google EC for Leads batch expect?

    Match rate follows identifier coverage in your Apptivo leads and deal records, which all-in-one sales teams on Apptivo control, not Apptivo itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Enhanced Conversions API pinpoints GCLID and hashed-email matching, the number all-in-one sales teams on Apptivo tune against.

    NEXT STEP

    Apptivo to Google EC for Leads, in production this week.

    Talk to our team All Apptivo use cases