INDUSTRIES / Healthcare
Healthcare and Pharma. Measure impact without exposing PHI.
Datahash implements CAPI for healthcare with strict PII handling, hashed identifiers, and consent-aware event routing.
- > event web.purchase cart_value=214.00
- hash sha256(email,phone) pii=cleared
- dedupe event_id=8f3a match pixel+server
- route meta.capi emq 8.4
- route google.enhanced match ok
- route snap.capi match ok
- ✓ delivered 4/4 destinations in 182ms
What gets measured here.
Prescription and pharmacy orders.
D2C care and telehealth sign-ups.
Healthcare brands on Signals.
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- Knee Expert
- TIO International
- Tootshi
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- Life Pharmacy
Where teams in this industry start.
FIRST-PARTY SIGNALS
One pipeline, every platform this industry buys on.
Source events arrive once, get hashed and deduped, then route to every ad platform this vertical actually runs campaigns on.
Industry-specific questions.
Are you HIPAA compliant?
Datahash supports HIPAA-aware workflows on request. Identifiers are hashed with SHA-256 at source, no PHI is stored on Datahash servers, and event routing is designed so protected health information never reaches ad platforms.
What happens to PHI in the pipeline?
It never enters the pipeline. Only hashed identifiers and non-sensitive event data are delivered, condition and treatment details are excluded at the mapping stage, and suppression rules keep sensitive segments out of ad targeting.
How does consent management fit in?
Consent state from your CMP travels with every event. Users who decline tracking are excluded from delivery, and platform consent frameworks such as Google Consent Mode are wired in so compliance holds end to end.
NEXT STEP
Book a Healthcare working session.
Bring your source systems; we will map the events that matter in your category.