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    CONNECTIONS / Attio / Attio to Google EC for Leads

    Your Attio workspace lists, wired to Google Enhanced Conversions for Leads.

    Connect Attio and point Signals at your Attio workspace lists; it sends down-funnel lead milestones matched to the originating Google click as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    attio -> google-ec-leads :: live

    1. ● attio → google.leads :: live
    2. > read lead_pipeline rows=45,369
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 34,480 matched

    WHAT THIS ENABLES

    Attio to Google EC for Leads

    Google EC for Leads for Attio: Signals sends down-funnel lead milestones matched to the originating Google click straight from your Attio workspace lists, hashed and consent-screened as records change.

    • Qualified-lead and pipeline signals from your Attio workspace lists activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Attio workspace lists by RevOps teams running Attio.

    WHAT FLOWS WHERE

    Attio to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your Attio workspace lists as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    Signals reads the qualified-lead and pipeline signals from your Attio workspace lists as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Attio records, lists, and workspace objects.

    RevOps teams running Attio activating Google Enhanced Conversions for Leads straight from Attio workspace lists.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Attio, reading only your Attio workspace lists to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals reads your Attio workspace lists, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Attio workspace lists, sends down-funnel lead milestones matched to the originating Google click, and sends only the records that changed, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Attio workspace lists and sends only the records that changed.

    Lead-value signals matched to the paid click from your Attio workspace lists, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Attio workspace lists.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: attio.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=attio.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 6 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Attio Google EC for Leads sync run?

    The pace follows your Attio workspace lists: Signals sends changes from Attio to Google Ads as records change. Because it sends only the records that changed, lead-value bidding fed by the stages your pipeline actually reaches stays current while RevOps teams running Attio keep GCLID and hashed-email matching in view. Delivery needs no export and no manual upload.

    What match rate should a Attio-sourced Google EC for Leads batch expect?

    Coverage of hashed identifiers across your Attio workspace lists decides it, and RevOps teams running Attio own that inside Attio. A live email or phone matches into Google Ads; neither, and it will not. First-run feedback flags GCLID and hashed-email matching, which RevOps teams running Attio then raise inside your Attio workspace lists.

    NEXT STEP

    Attio to Google EC for Leads, in production this week.

    Talk to our team All Attio use cases