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    CONNECTIONS / Zithara / Zithara to Google EC for Leads

    From Zithara customer records to Google Enhanced Conversions for Leads.

    Connect Zithara and point Signals at your Zithara customer records; it sends down-funnel lead milestones matched to the originating Google click as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    zithara -> google-ec-leads :: live

    1. ● zithara → google.leads :: live
    2. > read lead_pipeline rows=38,770
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 31,016 matched

    WHAT THIS ENABLES

    Zithara to Google EC for Leads

    Zithara to Google EC for Leads: your Zithara customer records, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click as records change.

    • Qualified-lead and pipeline signals from your Zithara customer records activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Zithara customer records by retail CRM teams running Zithara.

    WHAT FLOWS WHERE

    Zithara to EC for Leads, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Zithara customer records to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    Each sync hands the qualified-lead and pipeline signals from your Zithara customer records to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Zithara customer and loyalty records.

    Retail CRM teams running Zithara activating Google Enhanced Conversions for Leads straight from Zithara customer records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Zithara, reading only your Zithara customer records to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals reads your Zithara customer records, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Zithara customer records, sends down-funnel lead milestones matched to the originating Google click, and sends only the records that changed, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Zithara customer records and sends only the records that changed.

    Lead-value signals matched to the paid click from your Zithara customer records, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Zithara customer records.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: zithara.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=zithara.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 4 · currency SAR
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Zithara Google EC for Leads sync run?

    You set the cadence, from near-real-time to a nightly Zithara sync of your Zithara customer records into Google Ads. Since Signals sends only the records that changed, lead-value bidding fed by the stages your pipeline actually reaches keeps pace and retail CRM teams running Zithara watch GCLID and hashed-email matching. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Zithara-sourced Google EC for Leads batch expect?

    In Zithara, match rate tracks the email and phone quality your Zithara customer records carry. Clean identifiers land for Google Ads; blank ones never will. The first Enhanced Conversions API report shows retail CRM teams running Zithara where GCLID and hashed-email matching needs work, a data-quality task handled in Zithara.

    NEXT STEP

    Zithara to Google EC for Leads, in production this week.

    Talk to our team All Zithara use cases