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    CONNECTIONS / Google Sheets / Google Sheets to Google EC for Leads

    Your Google Sheets rows, wired to Google Enhanced Conversions for Leads.

    Connect Google Sheets and point Signals at your Google Sheets rows; it sends down-funnel lead milestones matched to the originating Google click each time a new file lands, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    google-sheet -> google-ec-leads :: live

    1. ● google sheets → google.leads :: live
    2. > read lead_pipeline rows=57,584
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 48,371 matched

    WHAT THIS ENABLES

    Google Sheets to Google EC for Leads

    Google Sheets to Google EC for Leads: Signals reads your Google Sheets rows and sends down-funnel lead milestones matched to the originating Google click, hashed and consent-checked each time a new file lands.

    • Qualified-lead and pipeline signals from your Google Sheets rows activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Google Sheets rows by ops teams maintaining Google Sheets.

    WHAT FLOWS WHERE

    Google Sheets to EC for Leads, mapped.

    Signals picks up the qualified-lead and pipeline signals from your Google Sheets rows; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    Signals picks up the qualified-lead and pipeline signals from your Google Sheets rows; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Google Sheets tabs and ranges.

    Ops teams maintaining Google Sheets activating Google Enhanced Conversions for Leads straight from Google Sheets rows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only OAuth access to the Google Sheet you name to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals picks up your Google Sheets rows, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Google Sheets rows, sends down-funnel lead milestones matched to the originating Google click, and processes only the newly dropped file, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Google Sheets rows and processes only the newly dropped file.

    Lead-value signals matched to the paid click from your Google Sheets rows, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Google Sheets rows.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: google-sheet.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=google-sheet.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 2 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Google Sheets Google EC for Leads sync run?

    You set the cadence, from near-real-time to a nightly Google Sheets sync of your Google Sheets rows into Google Ads. Since Signals processes only the newly dropped file, lead-value bidding fed by the stages your pipeline actually reaches keeps pace and ops teams maintaining Google Sheets watch GCLID and hashed-email matching. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Google Sheets-sourced Google EC for Leads batch expect?

    In Google Sheets, match rate tracks the email and phone quality your Google Sheets rows carry. Clean identifiers land for Google Ads; blank ones never will. The first Enhanced Conversions API report shows ops teams maintaining Google Sheets where GCLID and hashed-email matching needs work, a data-quality task handled in Google Sheets.

    NEXT STEP

    Google Sheets to Google EC for Leads, in production this week.

    Talk to our team All Google Sheets use cases