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    CONNECTIONS / LeadSquared / LeadSquared to Google EC for Leads

    From LeadSquared leads and sales funnels to Google Enhanced Conversions for Leads.

    Connect LeadSquared and point Signals at your LeadSquared leads and sales funnels; it sends down-funnel lead milestones matched to the originating Google click as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    leadsquared -> google-ec-leads :: live

    1. ● leadsquared → google.leads :: live
    2. > read lead_pipeline rows=70,664
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 63,598 matched

    WHAT THIS ENABLES

    LeadSquared to Google EC for Leads

    Google EC for Leads for LeadSquared: Signals sends down-funnel lead milestones matched to the originating Google click straight from your LeadSquared leads and sales funnels, hashed and consent-screened as records change.

    • Qualified-lead and pipeline signals from your LeadSquared leads and sales funnels activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your LeadSquared leads and sales funnels by high-volume sales teams on LeadSquared.

    WHAT FLOWS WHERE

    LeadSquared to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your LeadSquared leads and sales funnels; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    Signals reads the qualified-lead and pipeline signals from your LeadSquared leads and sales funnels; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in LeadSquared leads, opportunities, and sales funnels.

    High-volume sales teams on LeadSquared activating Google Enhanced Conversions for Leads straight from LeadSquared leads and sales funnels.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to LeadSquared, reading only your LeadSquared leads and sales funnels to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals reads your LeadSquared leads and sales funnels, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your LeadSquared leads and sales funnels, sends down-funnel lead milestones matched to the originating Google click, and sends only the records that changed, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your LeadSquared leads and sales funnels and sends only the records that changed.

    Lead-value signals matched to the paid click from your LeadSquared leads and sales funnels, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your LeadSquared leads and sales funnels.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: leadsquared.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=leadsquared.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 2 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the LeadSquared Google EC for Leads sync run?

    Delivery tracks LeadSquared, run by high-volume sales teams on LeadSquared: a near-real-time or scheduled sync of your LeadSquared leads and sales funnels feeds Google Ads on that cadence. Each run sends only the records that changed, so lead-value signals matched to the paid click holds up on GCLID and hashed-email matching. The live debugger confirms every delivery inline.

    What match rate should a LeadSquared-sourced Google EC for Leads batch expect?

    Match rate follows identifier coverage in your LeadSquared leads and sales funnels, which high-volume sales teams on LeadSquared control, not LeadSquared itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Enhanced Conversions API pinpoints GCLID and hashed-email matching, the number high-volume sales teams on LeadSquared tune against.

    NEXT STEP

    LeadSquared to Google EC for Leads, in production this week.

    Talk to our team All LeadSquared use cases