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    CONNECTIONS / Copper / Copper to Google EC for Leads

    From Copper account pipelines to Google Enhanced Conversions for Leads.

    Connect Copper and point Signals at your Copper account pipelines; it sends down-funnel lead milestones matched to the originating Google click as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    copper -> google-ec-leads :: live

    1. ● copper → google.leads :: live
    2. > read lead_pipeline rows=20,490
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 15,572 matched

    WHAT THIS ENABLES

    Copper to Google EC for Leads

    Copper to Google EC for Leads: your Copper account pipelines, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click as records change.

    • Qualified-lead and pipeline signals from your Copper account pipelines activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Copper account pipelines by Google Workspace sales teams on Copper.

    WHAT FLOWS WHERE

    Copper to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your Copper account pipelines as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    Signals reads the qualified-lead and pipeline signals from your Copper account pipelines as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Copper people, companies, and account pipelines.

    Google Workspace sales teams on Copper activating Google Enhanced Conversions for Leads straight from Copper account pipelines.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Copper, reading only your Copper account pipelines to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals reads your Copper account pipelines, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Copper account pipelines, sends down-funnel lead milestones matched to the originating Google click, and sends only the records that changed, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Copper account pipelines and sends only the records that changed.

    Lead-value signals matched to the paid click from your Copper account pipelines, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Copper account pipelines.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: copper.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=copper.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 2 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Copper Google EC for Leads sync run?

    You set the cadence, from near-real-time to a nightly Copper sync of your Copper account pipelines into Google Ads. Since Signals sends only the records that changed, lead-value bidding fed by the stages your pipeline actually reaches keeps pace and Google Workspace sales teams on Copper watch GCLID and hashed-email matching. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Copper-sourced Google EC for Leads batch expect?

    In Copper, match rate tracks the email and phone quality your Copper account pipelines carry. Clean identifiers land for Google Ads; blank ones never will. The first Enhanced Conversions API report shows Google Workspace sales teams on Copper where GCLID and hashed-email matching needs work, a data-quality task handled in Copper.

    NEXT STEP

    Copper to Google EC for Leads, in production this week.

    Talk to our team All Copper use cases