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    CONNECTIONS / Meta

    Meta, from partner-verified server-side.

    Datahash is a Meta Business Partner. We cover the full Meta stack: Web CAPI, App CAPI, Offline CAPI, CAPI for CRM, Lead Ads, Custom Audience, and WhatsApp CAPI.

    Meta Business Partner

    meta.stack :: live

    1. > event meta.sync status=ok
    2. hash sha256(email,phone) pii=cleared
    3. route every Meta destination
    4. ✓ Meta connected · live
    WHAT WE DO WITH META

    The full Meta stack, page by page.

    Meta Web CAPI

    Datahash is a Meta Business Partner. We set up Meta Conversions API on your website server-side, deduped with your existing Meta Pixel, hashed and privacy-safe.

    Learn more

    Meta App CAPI

    Datahash configures Meta App Events API using data from your MMP or SDK, verified against Meta Events Manager.

    Learn more

    Meta Offline CAPI

    Datahash ingests offline transactions from your POS, CRM, or warehouse and routes them to Meta with hashed identifiers, event dedupe, and closed-loop match reporting.

    Learn more

    Meta CAPI for CRM

    Datahash ingests lead status from your CRM and sends Meta the qualified events it needs to optimize on lead value instead of lead volume.

    Learn more

    Meta Custom Audience

    Build and refresh Meta Custom Audiences from your CRM, warehouse, or SingleView, with hashed identifiers and scheduled updates.

    Learn more

    Meta Lead Ads

    Route Meta Lead Ad submissions into Salesforce, HubSpot, Zoho, or your custom CRM in real time. Send qualified stages back to Meta for optimization.

    Learn more

    Meta WhatsApp CAPI

    Datahash ties a Click-to-WhatsApp conversation to the purchase or qualified lead it produces and delivers that outcome to Meta's Conversions API, so campaigns optimize on completed sales instead of message opens.

    Learn more

    Meta Click-to-Message Ads

    Meta's click-to-WhatsApp, click-to-Instagram, and click-to-Messenger ads start conversations. Datahash sends the downstream outcomes (reply, qualified conversation, order, payment) back to Meta as conversion events, so campaigns optimize on business results rather than message opens.

    Learn more
    THE PIPELINE

    Every source, one path into Meta.

    Signals hashes and dedupes each event once, then routes it to every Meta destination on this page. No separate pipeline per offering.

    What flows Every platform web.pixel app.sdk crm.webhook store.pos Signals hash · dedupe· route meta.capi meta.offline meta.leads meta.cust_audience meta.whatsapp
    PROOF

    Measured in production.

    • +5%

      additional purchases at KFC with CAPI plus pixel

    • 11.7%

      more attributed free-trial subscribers at StarzPlay

    • 3.2x

      increase in overall ROAS at Raymond with Meta Offline CAPI

    • ~3x

      higher lead-to-enrolment rate at Univo with CAPI for CRM

    IN PRODUCTION

    Brands running Meta on Signals.

    FAQ

    Questions your team will ask.

    What is a Meta Business Partner?

    A company Meta has verified for technical capability and production scale on its marketing APIs. Partner status gives Datahash direct API access and an escalation path into Meta's solutions engineering teams. Datahash holds this status, verified across Web, App, and Offline CAPI, which is why the full stack described on this page runs in production for global brands.

    Do we still need Meta Pixel?

    Yes, in most setups. Pixel plus CAPI, deduped on event_id, is Meta's recommended architecture and measures more conversions than either alone. The pixel captures fast, in-browser signals while CAPI adds server-side events that survive ad blockers and cookie loss, and deduplication on event_id keeps Meta from counting the same conversion twice.

    How does dedupe work?

    Browser and server send the same event with a shared event_id; Meta keeps one copy. Signals generates and matches the IDs automatically, so pixel and CAPI can both fire for the same purchase or lead without inflating your conversion counts or skewing what the algorithm optimizes toward.

    NEXT STEP

    Book a Meta stack working session.

    We map your source data against every integration on this page and propose a sequence.