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    CONNECTIONS / Odoo / Odoo to Google EC for Leads

    Odoo sales opportunities into Google Ads, built for Google Enhanced Conversions for Leads.

    Connect Odoo and point Signals at your Odoo sales opportunities; it sends down-funnel lead milestones matched to the originating Google click as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    odoo -> google-ec-leads :: live

    1. ● odoo → google.leads :: live
    2. > read lead_pipeline rows=37,912
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 32,604 matched

    WHAT THIS ENABLES

    Odoo to Google EC for Leads

    Odoo to Google EC for Leads: your Odoo sales opportunities, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click as records change.

    • Qualified-lead and pipeline signals from your Odoo sales opportunities activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Odoo sales opportunities by operations teams running Odoo CRM.

    WHAT FLOWS WHERE

    Odoo to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your Odoo sales opportunities; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    Signals reads the qualified-lead and pipeline signals from your Odoo sales opportunities; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Odoo CRM leads, opportunities, and activities.

    Operations teams running Odoo CRM activating Google Enhanced Conversions for Leads straight from Odoo sales opportunities.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Odoo, reading only your Odoo sales opportunities to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals reads your Odoo sales opportunities, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Odoo sales opportunities, sends down-funnel lead milestones matched to the originating Google click, and sends only the records that changed, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Odoo sales opportunities and sends only the records that changed.

    Lead-value signals matched to the paid click from your Odoo sales opportunities, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Odoo sales opportunities.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: odoo.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=odoo.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 2 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Odoo Google EC for Leads sync run?

    The pace follows your Odoo sales opportunities: Signals sends changes from Odoo to Google Ads as records change. Because it sends only the records that changed, lead-value bidding fed by the stages your pipeline actually reaches stays current while operations teams running Odoo CRM keep GCLID and hashed-email matching in view. Delivery needs no export and no manual upload.

    What match rate should a Odoo-sourced Google EC for Leads batch expect?

    Coverage of hashed identifiers across your Odoo sales opportunities decides it, and operations teams running Odoo CRM own that inside Odoo. A live email or phone matches into Google Ads; neither, and it will not. First-run feedback flags GCLID and hashed-email matching, which operations teams running Odoo CRM then raise inside your Odoo sales opportunities.

    NEXT STEP

    Odoo to Google EC for Leads, in production this week.

    Talk to our team All Odoo use cases