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    PARTNERS / Meta

    Meta Business Partner. In production for global brands.

    Datahash is a Meta Business Partner covering the full Meta measurement stack. We tighten the first-party signals behind your campaigns, so tracking, attribution, and optimization all improve. One partner-verified setup, built and run to Meta's standards.

    Verified partnership Datahash Meta Business Partner
    Built, tested and verified with Meta's product team.
    PARTNER STATUS

    What the badge covers.

    Meta Business Partner

    Verified by Meta as a marketing technology partner, so every integration is built and operated to Meta's current standards.

    Elevated tech support

    Elevated technical support from Meta's product and engineering teams stands behind every CAPI solution you run with Datahash.

    Incentive programs

    Enrolment into Meta's incentive programs, so select advertisers get funding and implementation support through the partnership.

    OUR PARTNERSHIP SO FAR

    Our partnership so far.

    What a decade of building alongside Meta has actually produced.

    Native integrations

    Built natively into Meta Ads Manager.

    Two of Datahash's products run natively inside Meta's own surfaces, not bolted on beside them. The CAPI Gateway is a Meta-listed provider you enable from Events Manager, and 2-way CRM Sync reads and writes lead data from inside Meta Ads Manager itself. Advertisers stay in the tools they already use.

    • Datahash's CAPI Gateway
    • 2-way CRM Sync

    Go-to-market

    15+ programs to fund stronger signals.

    We have designed more than 15 programs globally that give advertisers funding and implementation support to improve signal strength with CAPI. Two run today. Lead AdCelerate supports lead-gen advertisers setting up CAPI for CRM, for better lead quality on Meta ads. OMNI-Mize supports omnichannel advertisers with Offline CAPI integrations, to track and optimize for in-store buyers.

    • Lead AdCelerate
    • OMNI-Mize

    Partner marketing

    On stage with advertisers and Metamates.

    Datahash has represented over 30 in-person and virtual events, educating advertisers and Metamates on adopting the full range of CAPI solutions, from Dubai and Cape Town to Dublin, London, Mumbai, and Bangalore.

    • Dubai
    • Cape Town
    • Dublin
    • London
    • Mumbai
    • Bangalore

    Product partnerships

    Trusted before general availability.

    Datahash is a trusted partner and advisor to Meta's product and engineering teams, helping develop, test, and diagnose new API upgrades before they reach general availability.

    TIMELINE

    A decade on the Meta wire.

    Where the partnership has been, and where it goes next.

    1. One of the earliest Meta Business Partners to roll out Web CAPI.

    2. Rolled out CAPI for CRM integration.

      Built for Meta's Conversion Leads Optimization.

    3. World's first Click-to-Instagram CAPI.

    4. 1-click CAPI Gateway and Signals Gateway.

      Beta partner to enable OMNI on Meta's Offline CAPI.

    5. 2-way CRM Sync inside Meta Events Manager.

    6. Support for advanced CAPI use-cases.

      Profit on Ad Spend (PoAS) and Value Optimization.

    MEASUREMENT AND ANALYSIS

    How we measure and analyze signal quality.

    The scores and tooling behind every Meta integration we ship.

    EMQ v2

    Event Match Quality, version two. Meta's score for how well your events match to accounts, and the number our setups are tuned to raise.

    Learn more

    ODQ

    Offline Data Quality. How completely and accurately your in-store events map back to Meta for offline optimization.

    CRM CAPI EMQ

    Match quality read specifically for CRM and lead events, so campaigns optimize on qualified leads rather than raw form fills.

    Learn more

    Multi-tenant CAPIG on GCP

    A multi-tenant Conversions API Gateway deployment on Google Cloud, run and monitored for scale.

    Param SDK

    A parameter SDK for consistent capture and hashing of event parameters across web and app.

    Whitepapers and case studies

    The measured outcomes and technical deep-dives behind CAPI programs running in production.

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    WHAT WE SHIP WITH META

    Every integration behind the badge.

    Web conversions

    Meta Web CAPI

    Datahash is a Meta Business Partner. We set up Meta Conversions API on your website server-side, deduped with your existing Meta Pixel, hashed and privacy-safe.

    Learn more

    Offline conversions

    Meta Offline CAPI

    Datahash ingests offline transactions from your POS, CRM, or warehouse and routes them to Meta with hashed identifiers, event dedupe, and closed-loop match reporting.

    Learn more

    Lead conversions

    Meta CAPI for CRM

    Datahash ingests lead status from your CRM and sends Meta the qualified events it needs to optimize on lead value instead of lead volume.

    Learn more

    Lead generation

    Meta Lead Ads

    Route Meta Lead Ad submissions into Salesforce, HubSpot, Zoho, or your custom CRM in real time. Send qualified stages back to Meta for optimization.

    Learn more

    App conversions

    Meta App CAPI

    Datahash configures Meta App Events API using data from your MMP or SDK, verified against Meta Events Manager.

    Learn more

    Custom audiences

    Meta Custom Audience

    Build and refresh Meta Custom Audiences from your CRM, warehouse, or SingleView, with hashed identifiers and scheduled updates.

    Learn more

    Business Messaging conversions

    Meta WhatsApp CAPI

    Datahash ties a Click-to-WhatsApp conversation to the purchase or qualified lead it produces and delivers that outcome to Meta's Conversions API, so campaigns optimize on completed sales instead of message opens.

    Learn more

    Business Messaging conversions

    Meta Click-to-Message Ads

    Meta's click-to-WhatsApp, click-to-Instagram, and click-to-Messenger ads start conversations. Datahash sends the downstream outcomes (reply, qualified conversation, order, payment) back to Meta as conversion events, so campaigns optimize on business results rather than message opens.

    Learn more

    integration

    Meta CAPI Gateway

    Datahash is a Meta-listed Conversions API Gateway provider. Integrated in Meta Events Manager, so you can enable it in one click or set it up in about a minute.

    Learn more

    integration

    Meta Tagging Setup

    First-party pixel and CAPI Gateway tagging, configured and monitored on your own infrastructure.

    Learn more
    PROOF

    Measured in production.

    • +5%

      additional purchases at KFC with CAPI plus pixel

    • 11.7%

      more attributed free-trial subscribers at StarzPlay

    • 3.2x

      increase in overall ROAS at Raymond with Meta Offline CAPI

    • ~3x

      higher lead-to-enrolment rate at Univo with CAPI for CRM

    CUSTOMERS

    In good company.

    A sample of the brands that trust Datahash with their first-party signal, across 50+ countries.

    FAQ

    Partnership questions.

    What does "Meta Business Partner" mean?

    Meta's formal partner program for verified marketing technology companies. It is how Meta signals that an integration is built and operated to its standards.

    CONTACT

    Talk to the Meta partnership desk.

    Direct line: partnerships@datahash.com