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    CONNECTIONS / Insightly / Insightly to Google EC for Leads

    From Insightly opportunities and pipeline stages to Google Enhanced Conversions for Leads.

    Connect Insightly and point Signals at your Insightly opportunities and pipeline stages; it sends down-funnel lead milestones matched to the originating Google click as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    insightly -> google-ec-leads :: live

    1. ● insightly → google.leads :: live
    2. > read lead_pipeline rows=73,016
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 56,952 matched

    WHAT THIS ENABLES

    Insightly to Google EC for Leads

    Google EC for Leads for Insightly: Signals sends down-funnel lead milestones matched to the originating Google click straight from your Insightly opportunities and pipeline stages, hashed and consent-screened as records change.

    • Qualified-lead and pipeline signals from your Insightly opportunities and pipeline stages activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Insightly opportunities and pipeline stages by RevOps teams running Insightly.

    WHAT FLOWS WHERE

    Insightly to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your Insightly opportunities and pipeline stages as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    Signals reads the qualified-lead and pipeline signals from your Insightly opportunities and pipeline stages as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Insightly opportunities, projects, and pipeline stages.

    RevOps teams running Insightly activating Google Enhanced Conversions for Leads straight from Insightly opportunities and pipeline stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Insightly, reading only your Insightly opportunities and pipeline stages to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals reads your Insightly opportunities and pipeline stages, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Insightly opportunities and pipeline stages, sends down-funnel lead milestones matched to the originating Google click, and sends only the records that changed, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Insightly opportunities and pipeline stages and sends only the records that changed.

    Lead-value signals matched to the paid click from your Insightly opportunities and pipeline stages, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Insightly opportunities and pipeline stages.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: insightly.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=insightly.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 2 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Insightly Google EC for Leads sync run?

    Delivery tracks Insightly, run by RevOps teams running Insightly: a near-real-time or scheduled sync of your Insightly opportunities and pipeline stages feeds Google Ads on that cadence. Each run sends only the records that changed, so lead-value signals matched to the paid click holds up on GCLID and hashed-email matching. The live debugger confirms every delivery inline.

    What match rate should a Insightly-sourced Google EC for Leads batch expect?

    Match rate follows identifier coverage in your Insightly opportunities and pipeline stages, which RevOps teams running Insightly control, not Insightly itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Enhanced Conversions API pinpoints GCLID and hashed-email matching, the number RevOps teams running Insightly tune against.

    NEXT STEP

    Insightly to Google EC for Leads, in production this week.

    Talk to our team All Insightly use cases