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    CONNECTIONS / Couchbase / Couchbase to Google EC for Leads

    Your Couchbase buckets, wired to Google Enhanced Conversions for Leads.

    Connect Couchbase and point Signals at your Couchbase buckets; it sends down-funnel lead milestones matched to the originating Google click each time the read runs, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    couchbase -> google-ec-leads :: live

    1. ● couchbase → google.leads :: live
    2. > read lead_pipeline rows=20,360
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 15,881 matched

    WHAT THIS ENABLES

    Couchbase to Google EC for Leads

    Google EC for Leads for Couchbase: Signals sends down-funnel lead milestones matched to the originating Google click straight from your Couchbase buckets, hashed and consent-screened each time the read runs.

    • Qualified-lead and pipeline signals from your Couchbase buckets activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Couchbase buckets by engineering teams on Couchbase.

    WHAT FLOWS WHERE

    Couchbase to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your Couchbase buckets each time the read runs, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    Signals reads the qualified-lead and pipeline signals from your Couchbase buckets each time the read runs, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Couchbase buckets, scopes, and collections.

    Engineering teams on Couchbase activating Google Enhanced Conversions for Leads straight from Couchbase buckets.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the Couchbase buckets you name to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      A scheduled read pulls your Couchbase buckets, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Couchbase buckets, sends down-funnel lead milestones matched to the originating Google click, and reads only the records changed since the last run, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Couchbase buckets and reads only the records changed since the last run.

    Lead-value signals matched to the paid click from your Couchbase buckets, with read load on the database steady because Signals reads only the records changed since the last run.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Couchbase buckets.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: couchbase.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=couchbase.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 6 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Couchbase Google EC for Leads sync run?

    You set the cadence, from near-real-time to a nightly Couchbase sync of your Couchbase buckets into Google Ads. Since Signals reads only the records changed since the last run, lead-value bidding fed by the stages your pipeline actually reaches keeps pace and engineering teams on Couchbase watch GCLID and hashed-email matching. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Couchbase-sourced Google EC for Leads batch expect?

    In Couchbase, match rate tracks the email and phone quality your Couchbase buckets carry. Clean identifiers land for Google Ads; blank ones never will. The first Enhanced Conversions API report shows engineering teams on Couchbase where GCLID and hashed-email matching needs work, a data-quality task handled in Couchbase.

    NEXT STEP

    Couchbase to Google EC for Leads, in production this week.

    Talk to our team All Couchbase use cases