Margin tier per product
High, mid, low, or negative.
SOLUTION
A product feed that knows what should sell.
Shopping and catalog campaigns treat every product the same unless the feed tells them otherwise. Datahash labels each product with its margin tier, stock cover, return rate, and launch or clearance status, and writes those labels to Google Merchant Center and the Meta catalog, so campaigns steer spend to the products you want to move.
IN ONE SENTENCE
Catalog enrichment is a solution that computes business attributes for each product, such as margin tier, stock cover, return rate, and launch or clearance status, and writes them to product feeds as custom labels that shopping campaigns use to group, bid, and prioritise.
WHEN THIS IS YOU
The signs teams bring to us.
- Your campaigns spend most on bestsellers that are about to go out of stock.
- High-return products look as good to bidding as products that stay sold.
- New launches and clearance lines get no push in shopping campaigns.
- Your feed carries titles and prices, and nothing about what a product is worth to you.
What we compute.
Stock cover
How many days of demand current stock will last.
Return rate
So return-prone products stop pulling budget.
New-in and clearance flags
From your merchandising calendar.
Role labels
Such as products that bring in new customers or keep existing ones buying.
Where it goes.
Google Merchant Center custom labels
For Performance Max and Shopping campaign structure and bidding.
Meta catalog labels
For Advantage+ catalog ads and product sets.
Order values on the same products
Through Grow margin, so feed labels and bidding agree.
Learn moreProduct labels, written to the feeds.
Illustrative. No client numbers.
How an engagement runs.
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Discover
Feed, cost, stock, returns, and merchandising data located.
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Scope
Which labels, which campaigns use them, and the test agreed with your media team.
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Execute
Labels computed and written to the feeds on a schedule, checked in Merchant Center and the Meta catalog.
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Measure
Campaign results by label read against your current structure, then extended.
Questions your team will ask.
Do you change our product prices or availability?
No. Datahash never writes price or availability. We add labels beside your existing product data, in the custom label fields Google and Meta provide for this purpose. Your feed's titles, prices, and stock status stay exactly as your systems publish them.
Do we need a new feed tool?
No. The labels are added to the feed you already publish to Google Merchant Center and the Meta catalog. We work alongside your current feed setup and agree in scoping which label fields are free to use, so nothing your team relies on is overwritten.
How often are labels updated?
Stock cover and clearance labels need to move with inventory, so they refresh daily or more often where your stock data allows. Margin tiers and return rates change slowly and refresh less often. We set the schedule per label in scoping.
Does this fix feed quality problems?
No. Missing attributes, poor titles, image issues, and disapprovals are feed-quality work, and they are outside this solution. Catalog enrichment adds business labels on top of a feed that is already approved and complete. Our feed audit and catalog services cover the quality side.
Adjacent moves on the same stack.
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