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    CONNECTIONS / AWS S3 / AWS S3 to Google EC for Leads

    S3 exports into Google Ads, built for Google Enhanced Conversions for Leads.

    Signals reads your S3 exports through a read-only IAM key scoped to the one S3 bucket you name, then sends down-funnel lead milestones matched to the originating Google click so Google Ads sees lead conversions without an export.

    Talk to our team Explore the setup

    aws-s3 -> google-ec-leads :: live

    1. ● aws s3 → google.leads :: live
    2. > read lead_pipeline rows=58,712
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 47,557 matched

    WHAT THIS ENABLES

    AWS S3 to Google EC for Leads

    Google EC for Leads for AWS S3: Signals sends down-funnel lead milestones matched to the originating Google click straight from your S3 exports, hashed and consent-screened each time a new file lands.

    • Signals sends down-funnel lead milestones matched to the originating Google click, reading your S3 exports each time a new file lands.
    • Lead-value signals matched to the paid click, with no export step out of your S3 exports.

    WHAT FLOWS WHERE

    AWS S3 to EC for Leads, mapped.

    Signals picks up the qualified-lead and pipeline signals from your S3 exports; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    Signals picks up the qualified-lead and pipeline signals from your S3 exports; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, working out of S3 objects, prefixes, and export drops.

    Data teams landing exports in S3 who need lead-value bidding fed by the stages your pipeline actually reaches out of S3 exports.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only IAM key scoped to the one S3 bucket you name, mapped to Google Ads' Enhanced Conversions API and tuned for GCLID and hashed-email matching.

    2. Map

      Columns from your S3 exports align to Google Ads' Enhanced Conversions API in the visual mapper, hashed as the file lands and checked for GCLID and hashed-email matching.

    3. Deliver

      Each time a new file lands, Signals reads your S3 exports and sends down-funnel lead milestones matched to the originating Google click, processes only the newly dropped file, with GCLID and hashed-email matching watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches from your S3 exports, delivered each time a new file lands.

    Lead-value signals matched to the paid click out of your S3 exports, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on GCLID and hashed-email matching from Google Ads' Enhanced Conversions API each run, tied back to your S3 exports.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: aws-s3.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=aws-s3.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 3 · currency GBP
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the AWS S3 Google EC for Leads sync run?

    You set the cadence, from near-real-time to a nightly AWS S3 sync of your S3 exports into Google Ads. Since Signals processes only the newly dropped file, lead-value bidding fed by the stages your pipeline actually reaches keeps pace and data teams landing exports in S3 watch GCLID and hashed-email matching. One scoped connection sets it up, cadence adjustable later.

    What match rate should a AWS S3-sourced Google EC for Leads batch expect?

    Match rate follows identifier coverage in your S3 exports, which data teams landing exports in S3 control, not AWS S3 itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Enhanced Conversions API pinpoints GCLID and hashed-email matching, the number data teams landing exports in S3 tune against.

    NEXT STEP

    AWS S3 to Google EC for Leads, in production this week.

    Talk to our team All AWS S3 use cases