CONNECTIONS / Google
Google Ads and GA4, server-side and first-party.
Datahash works directly with Google on server-side integrations: Enhanced Conversions Web, Enhanced Conversions for Leads, Store Sales, Offline Conversion Import, Customer Match, GA4 server-side, Data Manager API, and Tag Gateway.
- > event google.sync status=ok
- hash sha256(email,phone) pii=cleared
- route every Google destination
- ✓ Google connected · live
The full Google stack, page by page.
program
Data Strength
Google's framework for first-party data readiness, and the assessment we run against it.
Learn moreGoogle Enhanced Conversions Web
Datahash configures Enhanced Conversions Web with server-side user-data collection and hashing, so Google Ads recovers the conversions browsers drop.
Learn moreGoogle Offline Conversion Import
Datahash automates GCLID-based OCI uploads to Google Ads so click-based offline conversions land in campaign optimization loops.
Learn moreGoogle Store Sales
Datahash automates Store Sales Direct and Store Sales Customer Match uploads from your POS or warehouse into Google Ads.
Learn moreGoogle Enhanced Conversions for Leads
Datahash pushes hashed user data from your CRM back to Google Ads so lead-based campaigns optimize on qualified leads.
Learn moreGoogle Customer Match
Datahash builds and refreshes Google Customer Match audiences from your CRM, warehouse, or SingleView, with hashed identifiers.
Learn moreGoogle Forms Lead Sync
Datahash pulls leads from Google Forms in real time, hashes identifiers, and syncs them into your CRM and ad platforms. Field mapping and duplicate detection run automatically, so the same submission never lands twice.
Learn moreGoogle Data Manager API
Google's single ingestion endpoint for first-party data, implemented end to end by Datahash across Ads and GA4.
Learn moreGA4 Server-side
Datahash moves GA4 event capture server-side to reduce browser loss and improve consent behavior.
Learn moreGoogle Tag Gateway
Datahash stands up Google Tag Gateway on your subdomain to serve Google Ads and GA4 tags first-party, protecting measurement from browser and ad-blocker interference.
Learn moreEvery source, one path into Google.
Signals hashes and dedupes each event once, then routes it to every Google destination on this page. No separate pipeline per offering.
Measured in production.
~5%
median Search conversion lift from Enhanced Conversions, as reported by Google
~17%
median YouTube conversion lift from Enhanced Conversions, as reported by Google
Brands running Google on Signals.
Questions your team will ask.
What is Enhanced Conversions?
A Google Ads feature that sends hashed first-party data such as email and phone alongside your conversions. Google matches it against signed-in accounts to recover conversions that tag-only tracking misses, which improves both reporting and bidding. Google reports median lifts of about 5% on Search and about 17% on YouTube from turning it on.
Do we need a first-party subdomain?
Not for Enhanced Conversions or OCI. A first-party subdomain matters for Tag Gateway and server-side tagging, where serving Google tags from your own domain makes measurement more durable against browser restrictions. Datahash sets this up when the architecture calls for it.
How does Consent Mode v2 fit in?
Consent Mode v2 passes each user's consent state to Google with every event. Where consent is denied, Google models conversions instead of observing them. Datahash routes consent signals alongside your server-side events so both measurement and modeling stay compliant, and nothing is delivered for users whose consent state says otherwise.
NEXT STEP
Book a Google stack working session.
We map your source data against every integration on this page and propose a sequence.