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    CONNECTIONS / Capsule / Capsule to Google EC for Leads

    Your Capsule opportunity milestones, wired to Google Enhanced Conversions for Leads.

    Connect Capsule and point Signals at your Capsule opportunity milestones; it sends down-funnel lead milestones matched to the originating Google click as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    capsule -> google-ec-leads :: live

    1. ● capsule → google.leads :: live
    2. > read lead_pipeline rows=44,690
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 37,540 matched

    WHAT THIS ENABLES

    Capsule to Google EC for Leads

    Capsule to Google EC for Leads: your Capsule opportunity milestones, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click as records change.

    • Qualified-lead and pipeline signals from your Capsule opportunity milestones activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Capsule opportunity milestones by small sales teams running Capsule.

    WHAT FLOWS WHERE

    Capsule to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    Signals reads the qualified-lead and pipeline signals from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Capsule contacts and opportunity milestones.

    Small sales teams running Capsule activating Google Enhanced Conversions for Leads straight from Capsule opportunity milestones.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Capsule, reading only your Capsule opportunity milestones to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals reads your Capsule opportunity milestones, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Capsule opportunity milestones, sends down-funnel lead milestones matched to the originating Google click, and sends only the records that changed, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Capsule opportunity milestones and sends only the records that changed.

    Lead-value signals matched to the paid click from your Capsule opportunity milestones, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Capsule opportunity milestones.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: capsule.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=capsule.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 2 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Capsule Google EC for Leads sync run?

    Delivery tracks Capsule, run by small sales teams running Capsule: a near-real-time or scheduled sync of your Capsule opportunity milestones feeds Google Ads on that cadence. Each run sends only the records that changed, so lead-value signals matched to the paid click holds up on GCLID and hashed-email matching. The live debugger confirms every delivery inline.

    What match rate should a Capsule-sourced Google EC for Leads batch expect?

    Match rate follows identifier coverage in your Capsule opportunity milestones, which small sales teams running Capsule control, not Capsule itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Enhanced Conversions API pinpoints GCLID and hashed-email matching, the number small sales teams running Capsule tune against.

    NEXT STEP

    Capsule to Google EC for Leads, in production this week.

    Talk to our team All Capsule use cases