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    CONNECTIONS / Bitrix24 / Bitrix24 to Google EC for Leads

    Bitrix24 deals and smart processes into Google Ads, built for Google Enhanced Conversions for Leads.

    Signals reads your Bitrix24 deals and smart processes through scoped OAuth access to Bitrix24, reading only your Bitrix24 deals and smart processes, then sends down-funnel lead milestones matched to the originating Google click so Google Ads sees lead conversions without an export.

    Talk to our team Explore the setup

    bitrix24 -> google-ec-leads :: live

    1. ● bitrix24 → google.leads :: live
    2. > read lead_pipeline rows=13,828
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 12,307 matched

    WHAT THIS ENABLES

    Bitrix24 to Google EC for Leads

    Bitrix24 to Google EC for Leads: your Bitrix24 deals and smart processes, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click as records change.

    • Signals sends down-funnel lead milestones matched to the originating Google click, reading your Bitrix24 deals and smart processes as records change.
    • Lead-value signals matched to the paid click, with no export step out of your Bitrix24 deals and smart processes.

    WHAT FLOWS WHERE

    Bitrix24 to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your Bitrix24 deals and smart processes as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    Signals reads the qualified-lead and pipeline signals from your Bitrix24 deals and smart processes as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, working out of Bitrix24 deals, leads, and smart processes.

    Sales operations teams on Bitrix24 who need lead-value bidding fed by the stages your pipeline actually reaches out of Bitrix24 deals and smart processes.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Bitrix24, reading only your Bitrix24 deals and smart processes, mapped to Google Ads' Enhanced Conversions API and tuned for GCLID and hashed-email matching.

    2. Map

      Columns from your Bitrix24 deals and smart processes align to Google Ads' Enhanced Conversions API in the visual mapper, hashed as the sync runs and checked for GCLID and hashed-email matching.

    3. Deliver

      As records change, Signals reads your Bitrix24 deals and smart processes and sends down-funnel lead milestones matched to the originating Google click, sends only the records that changed, with GCLID and hashed-email matching watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches from your Bitrix24 deals and smart processes, delivered as records change.

    Lead-value signals matched to the paid click out of your Bitrix24 deals and smart processes, delivered as records change without API call volume climbing.

    Match feedback on GCLID and hashed-email matching from Google Ads' Enhanced Conversions API each run, tied back to your Bitrix24 deals and smart processes.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: bitrix24.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=bitrix24.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 5 · currency AED
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Bitrix24 Google EC for Leads sync run?

    You set the cadence, from near-real-time to a nightly Bitrix24 sync of your Bitrix24 deals and smart processes into Google Ads. Since Signals sends only the records that changed, lead-value bidding fed by the stages your pipeline actually reaches keeps pace and sales operations teams on Bitrix24 watch GCLID and hashed-email matching. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Bitrix24-sourced Google EC for Leads batch expect?

    Match rate follows identifier coverage in your Bitrix24 deals and smart processes, which sales operations teams on Bitrix24 control, not Bitrix24 itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Enhanced Conversions API pinpoints GCLID and hashed-email matching, the number sales operations teams on Bitrix24 tune against.

    NEXT STEP

    Bitrix24 to Google EC for Leads, in production this week.

    Talk to our team All Bitrix24 use cases