CONNECTIONS / LeadSquared
LeadSquared + Datahash: scored leads become ad signals.
LeadSquared exists because a form fill and a qualified lead are not the same thing, especially at the volume its telecalling and nurture workflows handle. Signals reads Lead Stage changes as your team and your scoring model define them, and turns qualifying moves into conversion events and audiences.
- ● leadsquared :: signals live
- > read leads stage=sales_qualified rows=14,320
- > read opportunities status=won
- hash sha256(email,phone) scope=leads.read
- route meta · google · tiktok · snap
- ✓ 4 destinations synced · match 83%
The signal LeadSquared yields, and receives.
Every kind of signal that moves between LeadSquared and the platforms, through one hashed, deduplicated route.
- Offline conversions
- A Lead Stage move, whether a telecaller made it or a scoring rule triggered it, posts as a conversion event on the same cadence LeadSquared records it.
- Lead conversions
- Won Opportunity revenue leaves LeadSquared hashed and reconciles against the campaign that produced the original lead.
- Custom audiences
- A Marketing Automation list built for a nurture track becomes a hashed, scheduled audience without a separate export step.
- Lead generation inbound
- Campaign lead submissions created as records in real time, deduped before creation.
Pick your platform. Every use case for it, in one place.
Every way LeadSquared data moves, grouped by platform and ranked by how many use cases LeadSquared supports.
Google 5 
Meta 4 
Snap 4 
TikTok 4 
LinkedIn 3 
OpenAI 1 - Offline conversions Google Offline Conversions API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Offline conversions Google Store Sales Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Lead conversions Google Enhanced Conversions for Leads Lead and deal stage changes delivered as conversion events for lead-quality optimization.
- Custom audiences Google Customer Match Contact segments refreshed as hashed, scheduled audiences.
- Lead generation Google Forms Campaign lead submissions created as records in real time, deduped before creation.
- Offline conversions Meta Offline Conversions API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Lead conversions Meta Conversions API for CRM Lead and deal stage changes delivered as conversion events for lead-quality optimization.
- Custom audiences Meta Custom Audience Contact segments refreshed as hashed, scheduled audiences.
- Lead generation Meta Lead Ads Campaign lead submissions created as records in real time, deduped before creation.
- Offline conversions Snapchat Offline Conversions API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Lead conversions Snapchat Leads Conversions API Lead and deal stage changes delivered as conversion events for lead-quality optimization.
- Custom audiences Snapchat Custom Audience Contact segments refreshed as hashed, scheduled audiences.
- Lead generation Snapchat Lead Generation Ads Campaign lead submissions created as records in real time, deduped before creation.
- Offline conversions TikTok Offline Events API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Lead conversions TikTok CRM Events API Lead and deal stage changes delivered as conversion events for lead-quality optimization.
- Custom audiences TikTok Custom Audience Contact segments refreshed as hashed, scheduled audiences.
- Lead generation TikTok Lead Generation Campaign lead submissions created as records in real time, deduped before creation.
- Offline conversions LinkedIn Offline Conversions API Closed-won revenue and purchase records, matched back to campaigns as offline conversions.
- Lead conversions LinkedIn Leads Conversions API Lead and deal stage changes delivered as conversion events for lead-quality optimization.
- Lead generation LinkedIn Lead Generation Forms Campaign lead submissions created as records in real time, deduped before creation.
From authorization to delivered signal.
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Connect
Connect LeadSquared with a scoped API user, revocable at any time.
-
Map stages
Match Lead Stage values and scoring thresholds to platform events in the visual mapper.
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Hash and consent
Hashing and consent checks apply before a record leaves LeadSquared.
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Deliver
Mapped destinations receive events on delivery, with per-stage match reporting.
LeadSquared questions, answered.
We qualify leads through a call center before Sales sees them. Does that fit?
Yes. Signals maps to whatever Lead Stage your telecalling workflow actually sets, not a generic Sales Qualified label. A stage a call center agent sets after a qualification call feeds the same pipeline as one your scoring model sets automatically, and you decide which of those count as conversions.
Does high lead volume slow down the sync?
No. LeadSquared deployments built for high inbound volume are exactly the pattern Signals is built to read, and delivery runs on the same near real time or scheduled cadence regardless of whether a few hundred or several thousand leads change stage in a day.
Can scoring-based stage changes trigger a conversion without manual review?
Yes, if that is how you map it. A Lead Stage reached by a scoring rule looks identical to Signals as one reached manually, so an automated qualification path can feed platform events the same way a call center's manual review does, or you can restrict conversions to human-reviewed stages only.
NEXT STEP
See your LeadSquared data working in every ad platform.
Ready to enable a use case, or still mapping what LeadSquared data could do? Our team helps you find the right place to start.
