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    CONNECTIONS / Cockroach / Cockroach to Google EC for Leads

    From Cockroach tables to Google Enhanced Conversions for Leads.

    Connect Cockroach and point Signals at your Cockroach tables; it sends down-funnel lead milestones matched to the originating Google click each time the read runs, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    cockroach -> google-ec-leads :: live

    1. ● cockroach → google.leads :: live
    2. > read lead_pipeline rows=19,353
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 14,708 matched

    WHAT THIS ENABLES

    Cockroach to Google EC for Leads

    Google EC for Leads for Cockroach: Signals sends down-funnel lead milestones matched to the originating Google click straight from your Cockroach tables, hashed and consent-screened each time the read runs.

    • Qualified-lead and pipeline signals from your Cockroach tables activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Cockroach tables by platform teams running CockroachDB.

    WHAT FLOWS WHERE

    Cockroach to EC for Leads, mapped.

    A scheduled read pulls the qualified-lead and pipeline signals from your Cockroach tables; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    A scheduled read pulls the qualified-lead and pipeline signals from your Cockroach tables; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Cockroach tables and secondary indexes.

    Platform teams running CockroachDB activating Google Enhanced Conversions for Leads straight from Cockroach tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the Cockroach tables you name to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      A scheduled read pulls your Cockroach tables, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Cockroach tables, sends down-funnel lead milestones matched to the originating Google click, and reads only the records changed since the last run, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Cockroach tables and reads only the records changed since the last run.

    Lead-value signals matched to the paid click from your Cockroach tables, with read load on the database steady because Signals reads only the records changed since the last run.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Cockroach tables.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: cockroach.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=cockroach.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 4 · currency SAR
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Cockroach Google EC for Leads sync run?

    The pace follows your Cockroach tables: Signals sends changes from Cockroach to Google Ads each time the read runs. Because it reads only the records changed since the last run, lead-value bidding fed by the stages your pipeline actually reaches stays current while platform teams running CockroachDB keep GCLID and hashed-email matching in view. Delivery needs no export and no manual upload.

    What match rate should a Cockroach-sourced Google EC for Leads batch expect?

    Coverage of hashed identifiers across your Cockroach tables decides it, and platform teams running CockroachDB own that inside Cockroach. A live email or phone matches into Google Ads; neither, and it will not. First-run feedback flags GCLID and hashed-email matching, which platform teams running CockroachDB then raise inside your Cockroach tables.

    NEXT STEP

    Cockroach to Google EC for Leads, in production this week.

    Talk to our team All Cockroach use cases