Google Enhanced Conversions Web
Google Enhanced Conversions Web, set up right.
Datahash configures Enhanced Conversions Web with server-side user-data collection and hashing, so Google Ads recovers the conversions browsers drop.
- ● google.ec_web :: live
- > conversion purchase value=6,499 INR
- hash sha256(em,ph) user_data=set
- upload → google_ads_api received
- ✓ diagnostics · recording conversions
WHAT THIS ENABLES
Google Enhanced Conversions Web
Google Enhanced Conversions Web is the server-side collection and hashing of first-party user data alongside your Google Ads conversions, letting Google match signed-in users and recover conversions that browser-only tracking drops.
- Conversions lost on Safari and iOS recovered and returned to Smart Bidding.
- Value-based bidding fed the signal quality Google now expects before it performs.
- Reporting that tracks your backend more closely because matched users are counted, not modeled away.
Built for the teams that own the number.
Teams told by Google to raise signal quality ahead of value-based bidding.
From kickoff to verified events.
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Audit
Existing Google Tag and Enhanced Conversions coverage.
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Configure
Server-side user-data capture and hashing, via Google Tag or the Google Ads API.
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Consent
Consent Mode v2 integration.
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Verify
Diagnostics confirmed in Google Ads.
WHAT FLOWS WHERE
One use case, every source.
A conversion fires on your website, Signals collects and hashes the first-party user data server-side, then sends it with the conversion to Google Ads for Enhanced Conversions matching.
A conversion fires on your website, Signals collects and hashes the first-party user data server-side, then sends it with the conversion to Google Ads for Enhanced Conversions matching.
What ships with this offering.
Recovered conversions that pixel-only tracking misses.
Hashed first-party user data delivered per Google spec.
Consent Mode v2 handled correctly from day one.
ON THE WIRE
What the platform actually receives.
Identifiers are hashed with SHA-256 at source. The payload the destination sees never contains raw PII.
- ● signals :: conversion payload
- > POST customers/{id}:uploadClickConversions
- conversion_action "purchase" · order_id "IN-88213"
- user_identifiers hashed_email "5c1a…" · hashed_phone_number "9f22…"
- conversion_value 6499 · currency_code INR
- ✓ received · partial_failure=none
Adjacent moves on the same stack.
Google Enhanced Conversions for Leads
Datahash pushes hashed user data from your CRM back to Google Ads so lead-based campaigns optimize on qualified leads.
Learn moreGoogle Tag Gateway
Datahash stands up Google Tag Gateway on your subdomain to serve Google Ads and GA4 tags first-party, protecting measurement from browser and ad-blocker interference.
Learn moreGA4 Server-side
Datahash moves GA4 event capture server-side to reduce browser loss and improve consent behavior.
Learn moreservice
Google Tag Gateway service
First-party serving for the Google tag, implemented end to end.
Learn moreBring it from where the data lives.
Every source that supports this use case. Pick a platform to see the exact setup.
Custom
Questions your team will ask.
What is Enhanced Conversions?
A Google Ads feature that supplements your conversion tags with hashed first-party data such as email and phone, hashed to SHA-256 before it ever leaves your server. Google matches it against signed-in users to recover conversions that cookies alone miss, particularly on Safari and iOS where third-party tracking is restricted, which improves both reporting accuracy and Smart Bidding performance.
Does this replace GTM?
No. Enhanced Conversions rides on your existing Google Tag or GTM setup rather than replacing it. Datahash audits your current tag coverage, then adds the server-side user-data capture and hashing layer alongside it; your tag container, triggers, and variables all stay exactly as they are, and Consent Mode v2 is layered in during the same deployment.
What happens if a user declines consent?
With Consent Mode v2 integrated, declined users send no identifiable data at all, no hashed email, no hashed phone. Google then uses aggregated, modeled conversions built from consented traffic to estimate the gap those users leave in reporting, which is exactly the behavior regulators and Google both expect and is required for Enhanced Conversions to run correctly in the EU.
NEXT STEP
Live in fifteen minutes. Measurable in a week.
Talk to our team of solutions engineers. We map your source data, propose an integration plan, and give you a live setup in the same call where possible.