Identity graph
Email, phone, hashed ID, device, and CRM ID reconciled deterministically.
SINGLEVIEW
SingleView stitches web, app, CRM, and offline events into a consent-aware customer profile that your paid media, CRM, and analytics teams can all use.
Email, phone, hashed ID, device, and CRM ID reconciled deterministically.
Web plus app plus offline touchpoints in one timeline.
Every profile carries the consent flags collected at source.
Push to your warehouse, CRM, and every ad destination via Signals.
HOW IT FITS
SingleView is optional. Signals customers can add SingleView when they need a unified profile view for audiences, measurement, or retention work.
It feeds directly into Segments and back through Signals, so identity work done once serves every downstream use.
Events already flowing through Signals are reusable directly. Warehouse-resident data can be referenced in place or synced on a schedule.
Profiles carry per-purpose consent flags. A revocation at source propagates to the profile and stops downstream activation for that purpose.
It solves the identity slice of what a CDP does, purpose-built for activation. It does not try to be your event warehouse or campaign tool.
Email, phone, hashed IDs, device IDs, and CRM IDs, reconciled deterministically. No probabilistic guessing.
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