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    CONNECTIONS / File drops / File drops to Google EC for Leads

    Your file drops, wired to Google Enhanced Conversions for Leads.

    Connect File drops and point Signals at your file drops; it sends down-funnel lead milestones matched to the originating Google click each time a new file lands, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    files -> google-ec-leads :: live

    1. ● file drops → google.leads :: live
    2. > read lead_pipeline rows=43,362
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 35,557 matched

    WHAT THIS ENABLES

    File drops to Google EC for Leads

    File drops to Google EC for Leads: your file drops, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click each time a new file lands.

    • Qualified-lead and pipeline signals from your file drops activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your file drops by teams landing POS and back-office exports as files.

    WHAT FLOWS WHERE

    File drops to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your file drops each time a new file lands, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    Signals reads the qualified-lead and pipeline signals from your file drops each time a new file lands, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in POS, SFTP, S3, and GCS file drops.

    Teams landing POS and back-office exports as files activating Google Enhanced Conversions for Leads straight from file drops.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only access to the SFTP, S3, or GCS drop you name to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals picks up your file drops, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your file drops, sends down-funnel lead milestones matched to the originating Google click, and processes only the newly dropped file, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your file drops and processes only the newly dropped file.

    Lead-value signals matched to the paid click from your file drops, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your file drops.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: files.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=files.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 6 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the File drops Google EC for Leads sync run?

    You set the cadence, from near-real-time to a nightly File drops sync of your file drops into Google Ads. Since Signals processes only the newly dropped file, lead-value bidding fed by the stages your pipeline actually reaches keeps pace and teams landing POS and back-office exports as files watch GCLID and hashed-email matching. One scoped connection sets it up, cadence adjustable later.

    What match rate should a File drops-sourced Google EC for Leads batch expect?

    In File drops, match rate tracks the email and phone quality your file drops carry. Clean identifiers land for Google Ads; blank ones never will. The first Enhanced Conversions API report shows teams landing POS and back-office exports as files where GCLID and hashed-email matching needs work, a data-quality task handled in File drops.

    NEXT STEP

    File drops to Google EC for Leads, in production this week.

    Talk to our team All File drops use cases