Jump to a popular page, or start typing.
    Talk to our team

    CONNECTIONS / Backblaze B2 / Backblaze B2 to Google EC for Leads

    From Backblaze B2 files to Google Enhanced Conversions for Leads.

    Connect Backblaze B2 and point Signals at your Backblaze B2 files; it sends down-funnel lead milestones matched to the originating Google click each time a new file lands, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    backblaze -> google-ec-leads :: live

    1. ● backblaze b2 → google.leads :: live
    2. > read lead_pipeline rows=54,816
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 41,660 matched

    WHAT THIS ENABLES

    Backblaze B2 to Google EC for Leads

    Backblaze B2 to Google EC for Leads: your Backblaze B2 files, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click each time a new file lands.

    • Qualified-lead and pipeline signals from your Backblaze B2 files activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Backblaze B2 files by teams archiving exports to Backblaze B2.

    WHAT FLOWS WHERE

    Backblaze B2 to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your Backblaze B2 files each time a new file lands, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    Signals reads the qualified-lead and pipeline signals from your Backblaze B2 files each time a new file lands, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Backblaze B2 buckets and object prefixes.

    Teams archiving exports to Backblaze B2 activating Google Enhanced Conversions for Leads straight from Backblaze B2 files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only application key scoped to the Backblaze B2 bucket you name to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals picks up your Backblaze B2 files, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Backblaze B2 files, sends down-funnel lead milestones matched to the originating Google click, and processes only the newly dropped file, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Backblaze B2 files and processes only the newly dropped file.

    Lead-value signals matched to the paid click from your Backblaze B2 files, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Backblaze B2 files.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: backblaze.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=backblaze.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 4 · currency SAR
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Backblaze B2

    Backblaze B2 to Meta Conversion Leads

    Backblaze B2 to Meta CAPI for CRM: your Backblaze B2 files, hashed and consent-checked,…

    Learn more

    from Backblaze B2

    Backblaze B2 to TikTok CRM

    Backblaze B2 to TikTok CRM Integration: your Backblaze B2 files, hashed and…

    Learn more

    same use case

    ActiveCampaign to Google EC for Leads

    ActiveCampaign to Google EC for Leads: Signals reads your ActiveCampaign contacts and deal…

    Learn more

    generic

    Google Enhanced Conversions for Leads

    Datahash pushes hashed user data from your CRM back to Google Ads so lead-based campaigns…

    Learn more
    FAQ

    Asked on almost every call.

    How often does the Backblaze B2 Google EC for Leads sync run?

    The pace follows your Backblaze B2 files: Signals sends changes from Backblaze B2 to Google Ads each time a new file lands. Because it processes only the newly dropped file, lead-value bidding fed by the stages your pipeline actually reaches stays current while teams archiving exports to Backblaze B2 keep GCLID and hashed-email matching in view. Delivery needs no export and no manual upload.

    What match rate should a Backblaze B2-sourced Google EC for Leads batch expect?

    Coverage of hashed identifiers across your Backblaze B2 files decides it, and teams archiving exports to Backblaze B2 own that inside Backblaze B2. A live email or phone matches into Google Ads; neither, and it will not. First-run feedback flags GCLID and hashed-email matching, which teams archiving exports to Backblaze B2 then raise inside your Backblaze B2 files.

    NEXT STEP

    Backblaze B2 to Google EC for Leads, in production this week.

    Talk to our team All Backblaze B2 use cases