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    CONNECTIONS / monday / monday CRM to Google EC for Leads

    Monday deal boards into Google Ads, built for Google Enhanced Conversions for Leads.

    Signals reads your monday deal boards through scoped OAuth access to monday CRM, reading only your monday deal boards, then sends down-funnel lead milestones matched to the originating Google click so Google Ads sees lead conversions without an export.

    Talk to our team Explore the setup

    monday -> google-ec-leads :: live

    1. ● monday crm → google.leads :: live
    2. > read lead_pipeline rows=18,134
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 14,689 matched

    WHAT THIS ENABLES

    monday CRM to Google EC for Leads

    monday CRM to Google EC for Leads: your monday deal boards, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click as records change.

    • Signals sends down-funnel lead milestones matched to the originating Google click, reading your monday deal boards as records change.
    • Lead-value signals matched to the paid click, with no export step out of your monday deal boards.

    WHAT FLOWS WHERE

    monday to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your monday deal boards; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    Signals reads the qualified-lead and pipeline signals from your monday deal boards; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, working out of monday CRM boards, groups, and status columns.

    Ops-led sales teams on monday CRM who need lead-value bidding fed by the stages your pipeline actually reaches out of monday deal boards.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to monday CRM, reading only your monday deal boards, mapped to Google Ads' Enhanced Conversions API and tuned for GCLID and hashed-email matching.

    2. Map

      Columns from your monday deal boards align to Google Ads' Enhanced Conversions API in the visual mapper, hashed as the sync runs and checked for GCLID and hashed-email matching.

    3. Deliver

      As records change, Signals reads your monday deal boards and sends down-funnel lead milestones matched to the originating Google click, sends only the records that changed, with GCLID and hashed-email matching watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches from your monday deal boards, delivered as records change.

    Lead-value signals matched to the paid click out of your monday deal boards, delivered as records change without API call volume climbing.

    Match feedback on GCLID and hashed-email matching from Google Ads' Enhanced Conversions API each run, tied back to your monday deal boards.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: monday.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=monday.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 5 · currency AED
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the monday CRM Google EC for Leads sync run?

    The pace follows your monday deal boards: Signals sends changes from monday CRM to Google Ads as records change. Because it sends only the records that changed, lead-value bidding fed by the stages your pipeline actually reaches stays current while ops-led sales teams on monday CRM keep GCLID and hashed-email matching in view. Delivery needs no export and no manual upload.

    What match rate should a monday CRM-sourced Google EC for Leads batch expect?

    In monday CRM, match rate tracks the email and phone quality your monday deal boards carry. Clean identifiers land for Google Ads; blank ones never will. The first Enhanced Conversions API report shows ops-led sales teams on monday CRM where GCLID and hashed-email matching needs work, a data-quality task handled in monday CRM.

    NEXT STEP

    monday CRM to Google EC for Leads, in production this week.

    Talk to our team All monday use cases