CONNECTIONS / HubSpot / HubSpot to Google EC for Leads
Grade Google lead campaigns on HubSpot lifecycle stages.
A form fill is a guess until HubSpot says otherwise. Signals holds the GCLID on the contact record and reports each lifecycle stage you map back to Google Ads as a hashed conversion.
- ● hubspot → google.ec_leads :: live
- > event Contact created gclid captured
- > event Lifecycle stage to MQL contact→MQL
- hash sha256(email,phone) gclid=carried
- route google.ec_leads conversion_action="mql_reached"
- ✓ delivered · stage counted in Google Ads
WHAT THIS ENABLES
HubSpot to Google Enhanced Conversions for Leads
HubSpot to Google Enhanced Conversions for Leads writes GCLID onto the HubSpot contact at form fill, then delivers hashed lifecycle-stage conversions to the Google Ads API as the contact progresses, so lead campaigns learn from pipeline depth rather than submission volume.
- Lifecycle stages doubling as Google Ads conversion actions.
- Campaigns tuned to MQL and SQL volume rather than raw form counts.
- Deals closing weeks later still credited to the search that started them.
WHAT FLOWS WHERE
HubSpot to EC for Leads, mapped.
Contact creation and lifecycle-stage movements flow out of HubSpot, through Signals hashing, into Google's Enhanced Conversions API.
Contact creation and lifecycle-stage movements flow out of HubSpot, through Signals hashing, into Google's Enhanced Conversions API.
Built for the teams that own the number.
Marketers defending lead-gen budgets with pipeline evidence.
From kickoff to verified events.
-
Connect
Form-level GCLID capture persisted onto the HubSpot contact property the mapper reads.
-
Map
Lifecycle stages and contact properties paired to their own Google Ads conversion actions.
-
Deliver
Hashed conversions posted to the Google Ads API on your schedule.
What ships with this use case.
Bid strategies steered by lifecycle depth rather than form volume.
Conversion uploads that happen on schedule without human touch.
Hashed matching that recovers conversions even when GCLID is missing.
What EC for Leads actually receives.
- ● signals :: event payload
- > POST /conversion_action source=hubspot.contact
- gclid "Cj0KCQjw…" · conversion_action "mql_reached"
- conversion_value 1 · currency_code AED
- hashed_email sha256 "7be213…"
- ✓ accepted match=gclid+hashed_phone
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Learn moreAsked on almost every call.
Is a GCLID required for HubSpot lifecycle conversions to count in Google Ads?
No. Hashed email and phone carry the primary match for EC for Leads, with GCLID acting as a precision bonus rather than a requirement. During the build we wire GCLID capture into every form that exposes the field, which over time shrinks the share of contacts relying on the hashed path alone.
Which HubSpot lifecycle stages are worth sending to Google EC for Leads?
Three is the usual number: MQL, SQL, and Closed Won, one conversion action each in Google Ads. The mapper handles renamed or non-standard lifecycle models without complaint, and because stage selection lives in configuration, adding a fourth stage next quarter is an edit, not a project.
Can a deal that closes weeks after the original click still attribute correctly?
Yes. Because matching relies on hashed contact data rather than a cookie that expires, a HubSpot deal closing well after Google's click-conversion window still reports back through the same contact record. The lifecycle stage that triggers the conversion, not the original click's age, is what determines whether it counts.
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