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    CONNECTIONS / Redshift / Redshift to Google EC for Leads

    Qualified-lead and pipeline signals in Redshift, activated for Google Enhanced Conversions for Leads.

    Grant a scoped IAM role, name the table or materialized view, and Signals sends down-funnel lead milestones matched to the originating Google click with no UNLOAD to S3 and no file to hand off.

    Talk to our team Explore the setup

    redshift -> google-ec-leads :: live

    1. ● redshift → google.leads :: live
    2. > read crm.opportunity_stage rows=44,487
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 33,810 matched

    WHAT THIS ENABLES

    Redshift to Google EC for Leads

    Redshift to Google EC for Leads: The Redshift Data API reads the qualified-lead and pipeline signals in your Redshift tables, and Signals sends down-funnel lead milestones matched to the originating Google click, hashed and consent-checked as the materialized view refreshes.

    • Signals sends down-funnel lead milestones matched to the originating Google click, reading your Redshift tables as the materialized view refreshes.
    • Lead-value bidding fed by the stages your pipeline actually reaches, fed by analytics teams maintaining Redshift tables and materialized views.

    WHAT FLOWS WHERE

    Redshift to EC for Leads, mapped.

    Signals pulls qualified-lead and pipeline signals through the Redshift Data API, hashes and filters every row, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    Signals pulls qualified-lead and pipeline signals through the Redshift Data API, hashes and filters every row, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the numbers already modeled in Redshift tables and materialized views.

    Analytics teams maintaining Redshift tables and materialized views who need lead-value bidding fed by the stages your pipeline actually reaches.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A scoped IAM role with SELECT on the schema you name to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      The Redshift Data API reads your Redshift tables, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      As the materialized view refreshes, Signals sends down-funnel lead milestones matched to the originating Google click, touches only the rows changed since the last read, with GCLID and hashed-email matching watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, since Signals touches only the rows changed since the last read.

    Lead-value signals matched to the paid click, delivered as the materialized view refreshes without RA3 load climbing.

    Each run returns a match report on GCLID and hashed-email matching from Google Ads' Enhanced Conversions API, read from your Redshift tables as the materialized view refreshes, at flat RA3 load.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: redshift.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=redshift.crm.opportunity_stage
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 6 · currency USD
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Redshift Google EC for Leads sync run?

    The refresh schedule drives it: when the materialized view rebuilds nightly, Google Ads gets a nightly feed, and an hourly refresh runs hourly. Each read touches only changed rows, so lead-value bidding fed by the stages your pipeline actually reaches stays fresh for GCLID and hashed-email matching without RA3 load rising.

    What match rate should a Redshift-sourced Google EC for Leads batch expect?

    The fill rate of the view matters more than Redshift itself. A clean hashed email or phone matches; a blank one never will. The first scheduled read reports quality from Google Ads' Enhanced Conversions API, the figure Google lead-gen advertisers bidding past the first form submit weigh against GCLID and hashed-email matching.

    NEXT STEP

    Redshift to Google EC for Leads, in production this week.

    Talk to our team All Redshift use cases