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    CONNECTIONS / Kommo / Kommo to Google EC for Leads

    Your Kommo messenger pipelines, wired to Google Enhanced Conversions for Leads.

    Connect Kommo and point Signals at your Kommo messenger pipelines; it sends down-funnel lead milestones matched to the originating Google click as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    kommo -> google-ec-leads :: live

    1. ● kommo → google.leads :: live
    2. > read lead_pipeline rows=54,673
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 47,019 matched

    WHAT THIS ENABLES

    Kommo to Google EC for Leads

    Kommo to Google EC for Leads: your Kommo messenger pipelines, hashed and consent-checked, feed Google Ads as Signals sends down-funnel lead milestones matched to the originating Google click as records change.

    • Qualified-lead and pipeline signals from your Kommo messenger pipelines activated for Google Ads, as Signals sends down-funnel lead milestones matched to the originating Google click.
    • Lead-value bidding fed by the stages your pipeline actually reaches, drawn from your Kommo messenger pipelines by conversational-sales teams on Kommo.

    WHAT FLOWS WHERE

    Kommo to EC for Leads, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Kommo messenger pipelines to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    Each sync hands the qualified-lead and pipeline signals from your Kommo messenger pipelines to Signals, which hashes and filters every record, then Google Ads' Enhanced Conversions API logs the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, with the records already in Kommo leads and messenger-driven pipelines.

    Conversational-sales teams on Kommo activating Google Enhanced Conversions for Leads straight from Kommo messenger pipelines.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Kommo, reading only your Kommo messenger pipelines to feed Google Ads' Enhanced Conversions API, sized for GCLID and hashed-email matching.

    2. Map

      Signals reads your Kommo messenger pipelines, and its columns map to Google Ads' Enhanced Conversions API in the visual mapper, hashed and checked for GCLID and hashed-email matching.

    3. Deliver

      On each run, Signals pulls your Kommo messenger pipelines, sends down-funnel lead milestones matched to the originating Google click, and sends only the records that changed, with GCLID and hashed-email matching in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches on every run, as Signals reads your Kommo messenger pipelines and sends only the records that changed.

    Lead-value signals matched to the paid click from your Kommo messenger pipelines, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Enhanced Conversions API on GCLID and hashed-email matching, straight out of your Kommo messenger pipelines.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: kommo.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=kommo.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 8 · currency SAR
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Kommo Google EC for Leads sync run?

    Delivery tracks Kommo, run by conversational-sales teams on Kommo: a near-real-time or scheduled sync of your Kommo messenger pipelines feeds Google Ads on that cadence. Each run sends only the records that changed, so lead-value signals matched to the paid click holds up on GCLID and hashed-email matching. The live debugger confirms every delivery inline.

    What match rate should a Kommo-sourced Google EC for Leads batch expect?

    Match rate follows identifier coverage in your Kommo messenger pipelines, which conversational-sales teams on Kommo control, not Kommo itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Enhanced Conversions API pinpoints GCLID and hashed-email matching, the number conversational-sales teams on Kommo tune against.

    NEXT STEP

    Kommo to Google EC for Leads, in production this week.

    Talk to our team All Kommo use cases