In-store events
Measure the in-store sales your online ads drive
Sync POS transactions from your stores back into ad-platforms and optimize campaigns for store revenue, not website visits.
THE PROBLEM
Your ads send shoppers into physical stores but you can only measure their web or app interactions. The purchases happening at the till never reach the ad-platforms, so your campaigns keep optimizing for website visits instead of store revenue.
Datahash is your one-stop shop for store sales tracking
Reconciles with hashed customer identifiers from your loyalty and billing data.
Routes to Meta Offline CAPI, Google Store Sales and Offline Conversion Import, Snap Offline CAPI, and TikTok Offline Events API.
Dedicated tech support to implement, measure & manage all your offline integrations at all times.
THE JOURNEY
The whole customer journey, closed.
From the first ad click to the in-store purchase and back into the auction: every step measurable.
Pick your platform playbook.
Each destination has its own verified setup, documented end to end.
meta
Meta Offline CAPI
Datahash ingests offline transactions from your POS, CRM, or warehouse and routes them to Meta with hashed identifiers, event dedupe, and closed-loop match reporting.
Learn moreGoogle Store Sales
Datahash automates Store Sales Direct and Store Sales Customer Match uploads from your POS or warehouse into Google Ads.
Learn moresnap
Snap Offline CAPI
Deliver offline conversions to Snap on a schedule that fits your operations.
Learn moretiktok
TikTok Offline eAPI
Move your in-store and call-centre conversions to TikTok server-side, so TikTok can optimize campaigns on the outcomes that matter.
Learn morePinterest Offline CAPI
Datahash routes offline transactions from your POS, CRM, or warehouse to Pinterest with hashed identifiers and event dedupe.
Learn moreReddit Offline CAPI
Datahash routes offline transactions from your POS, CRM, or warehouse to Reddit with hashed identifiers and event dedupe.
Learn morex
X Offline CAPI
Datahash routes offline transactions from your POS, CRM, or warehouse to X with hashed identifiers and event dedupe.
Learn moreLinkedIn Offline CAPI
Datahash routes offline outcomes, like closed deals from your CRM, to LinkedIn with hashed identifiers and event dedupe.
Learn moremicrosoft
Bing Offline CAPI
Datahash routes offline transactions from your POS, CRM, or warehouse to Microsoft Advertising with hashed identifiers and event dedupe.
Learn moreamazon
Amazon Ads
Datahash works directly with Amazon Ads Data Manager and AMC on first-party data ingestion, audience building, and offline conversion delivery.
Learn moreGoogle Offline Conversion Import
Datahash automates GCLID-based OCI uploads to Google Ads so click-based offline conversions land in campaign optimization loops.
Learn moreopenai
OpenAI Offline Conversions API
Datahash uploads offline and in-store conversions to OpenAI with hashed identifiers, so revenue that closes outside the browser still attributes to the campaign that drove it. Conversion values and currencies pass through for value-based bidding, with a delivery status on every row.
Learn moreHow retailers use store sales tracking.
See in-store ROAS inside ads manager and prove the full return of every campaign
Drive footfall with local inventory ads and measure the purchases they produce
Optimize campaigns toward omnichannel shoppers, the buyers who spend the most
Lift match rates by activating the loyalty data you already collect at checkout
Build audiences of store buyers for lookalikes, upsell, and win-back campaigns
The complete guide to connect your store sales with ad-platforms
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Getting started
Create an account with help of a Datahash Account Manager
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Connect your store data
Choose between 80+ POS and loyalty CRMs, data warehouses or build a custom API webhook
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Reconcile your data
Datahash will guide, verify and handhold in preparing the final store sales data ingestion
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Select your destination
Toggle Meta Offline CAPI, Google StoreSales, Snap, TikTok and more in one go!
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Go live
Once published, your campaigns will start reflecting store sales reports & in-store ROAS in ads manager
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Ongoing support
Get campaign setting config, always on maintenance & dedicated customer success
Questions your team will ask.
How do you match in-store purchases to online clicks?
Ad-platforms attribute & optimise store sales by matching the hashed 1P data (email, phone, name etc.) received via server-side connections.
How fresh does the data need to be?
Platforms accept store transactions within their attribution windows, typically days to weeks after the click. Daily delivery is the sweet spot for optimization; weekly batches still work where store operations require it.
Do we need to share raw PII?
No raw PII leaves your environment. Identifiers are SHA256 one-way hashed before delivery, and only records carrying the required consent flags are included.
How long does the setup take, and does it involve IT?
The setups are no/low-code and can be done within 2-3 days (standard POS and CRM systems) or 7-10 days (custom systems)
What is the maximum lookback window to attribute offline ROAS?
It varies by ad-platforms, but you can attribute an offline transaction to an online ad within a ~28 day window on most ad-platforms.
NEXT STEP
Book a In-store events working session.
We map your source data, propose an integration plan, and give you a live setup in the same call where possible.