Customer level
Predicted customer value, value band, lifecycle stage (first buyer, repeat, lapsing, lapsed), existing-customer status, category affinity.
SOLUTIONS
Solutions for what your ad platforms cannot work out on their own.
Ad platforms see a conversion and a revenue number. They do not know what a customer is worth over time, which order actually made money, which lead will close, or which product should sell next. Datahash solutions work that out from your own data and feed the answer to every platform you buy on.
IN ONE SENTENCE
Datahash solutions are consulting-led engagements that turn first-party customer, order, lead, and catalog data into values, scores, and segments that ad platforms can bid and target on, for goals such as margin, customer value, lead quality, and catalog performance.
Pick the business goal. We work out what the platforms need to see.
Optimize for value
Bid on what a conversion is worth, on Meta, Google, TikTok, Snap, Pinterest, and Microsoft Advertising.
Learn moreGrow margin
Tell the platforms what each order earns, not what it sells for, so spend follows profit.
Learn moreCustomer value and segments
Predicted value, value bands, and lifecycle stages from your order and CRM history, fed to bidding and audiences.
Learn moreLead quality scoring
Score every lead on its chance to close and optimize on the leads your sales team wants.
Learn moreCatalog enrichment
Margin, stock, and return labels on your product feed, so shopping campaigns push what should sell.
Learn moreWhat the platforms never get on their own.
Order and lead level
Contribution margin per order, new or returning buyer, return risk, lead stage and close probability, junk and duplicate flags.
Product level
Margin tier, stock cover, return rate, new-in and clearance flags.
Consultants and business-specific models, working on your data.
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Our consultants start from the business goal, agree how success is measured, and check the data exists to support it.
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Business-specific models then compute the values, scores, and segments for your account, from your orders, CRM, and catalog. Some are simple rules, some are statistical, some are machine learning; the right one depends on how much history you have.
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Every solution is tested against a baseline or holdout before it runs always-on, and results are read on your business metric, not only on what the platform reports.
We do not run your media, move your budgets, set your prices, or write your ads. We make sure every platform you buy on knows what your business values.
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