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    CONNECTIONS / Microsoft Dynamics / Dynamics 365 to Google EC for Leads

    Dynamics 365 opportunities and process flows into Google Ads, built for Google Enhanced Conversions for Leads.

    Signals reads your Dynamics 365 opportunities and process flows through scoped OAuth access to Dynamics 365, reading only your Dynamics 365 opportunities and process flows, then sends down-funnel lead milestones matched to the originating Google click so Google Ads sees lead conversions without an export.

    Talk to our team Explore the setup

    dynamics -> google-ec-leads :: live

    1. ● dynamics 365 → google.leads :: live
    2. > read lead_pipeline rows=21,639
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 18,393 matched

    WHAT THIS ENABLES

    Dynamics 365 to Google EC for Leads

    Google EC for Leads for Dynamics 365: Signals sends down-funnel lead milestones matched to the originating Google click straight from your Dynamics 365 opportunities and process flows, hashed and consent-screened as records change.

    • Signals sends down-funnel lead milestones matched to the originating Google click, reading your Dynamics 365 opportunities and process flows as records change.
    • Lead-value signals matched to the paid click, with no export step out of your Dynamics 365 opportunities and process flows.

    WHAT FLOWS WHERE

    Microsoft Dynamics to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your Dynamics 365 opportunities and process flows; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    Signals reads the qualified-lead and pipeline signals from your Dynamics 365 opportunities and process flows; Signals hashes and consent-screens each record before Google Ads' Enhanced Conversions API accepts the lead conversions for GCLID and hashed-email matching.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, working out of Dynamics 365 opportunities and business process flows.

    Enterprise RevOps teams on Dynamics 365 who need lead-value bidding fed by the stages your pipeline actually reaches out of Dynamics 365 opportunities and process flows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Dynamics 365, reading only your Dynamics 365 opportunities and process flows, mapped to Google Ads' Enhanced Conversions API and tuned for GCLID and hashed-email matching.

    2. Map

      Columns from your Dynamics 365 opportunities and process flows align to Google Ads' Enhanced Conversions API in the visual mapper, hashed as the sync runs and checked for GCLID and hashed-email matching.

    3. Deliver

      As records change, Signals reads your Dynamics 365 opportunities and process flows and sends down-funnel lead milestones matched to the originating Google click, sends only the records that changed, with GCLID and hashed-email matching watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches from your Dynamics 365 opportunities and process flows, delivered as records change.

    Lead-value signals matched to the paid click out of your Dynamics 365 opportunities and process flows, delivered as records change without API call volume climbing.

    Match feedback on GCLID and hashed-email matching from Google Ads' Enhanced Conversions API each run, tied back to your Dynamics 365 opportunities and process flows.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: dynamics.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=dynamics.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 3 · currency GBP
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Dynamics 365 Google EC for Leads sync run?

    You set the cadence, from near-real-time to a nightly Dynamics 365 sync of your Dynamics 365 opportunities and process flows into Google Ads. Since Signals sends only the records that changed, lead-value bidding fed by the stages your pipeline actually reaches keeps pace and enterprise RevOps teams on Dynamics 365 watch GCLID and hashed-email matching. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Dynamics 365-sourced Google EC for Leads batch expect?

    Match rate follows identifier coverage in your Dynamics 365 opportunities and process flows, which enterprise RevOps teams on Dynamics 365 control, not Dynamics 365 itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Enhanced Conversions API pinpoints GCLID and hashed-email matching, the number enterprise RevOps teams on Dynamics 365 tune against.

    NEXT STEP

    Dynamics 365 to Google EC for Leads, in production this week.

    Talk to our team All Microsoft Dynamics use cases