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    CONNECTIONS / Pipedrive / Pipedrive to Google EC for Leads

    From Pipedrive deals and pipeline stages to Google Enhanced Conversions for Leads.

    Signals reads your Pipedrive deals and pipeline stages through scoped OAuth access to Pipedrive, reading only your Pipedrive deals and pipeline stages, then sends down-funnel lead milestones matched to the originating Google click so Google Ads sees lead conversions without an export.

    Talk to our team Explore the setup

    pipedrive -> google-ec-leads :: live

    1. ● pipedrive → google.leads :: live
    2. > read lead_pipeline rows=54,321
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 46,173 matched

    WHAT THIS ENABLES

    Pipedrive to Google EC for Leads

    Google EC for Leads for Pipedrive: Signals sends down-funnel lead milestones matched to the originating Google click straight from your Pipedrive deals and pipeline stages, hashed and consent-screened as records change.

    • Signals sends down-funnel lead milestones matched to the originating Google click, reading your Pipedrive deals and pipeline stages as records change.
    • Lead-value signals matched to the paid click, with no export step out of your Pipedrive deals and pipeline stages.

    WHAT FLOWS WHERE

    Pipedrive to EC for Leads, mapped.

    Signals reads the qualified-lead and pipeline signals from your Pipedrive deals and pipeline stages as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    Signals reads the qualified-lead and pipeline signals from your Pipedrive deals and pipeline stages as records change, hashes and screens each record, and posts the lead conversions to Google Ads' Enhanced Conversions API, keeping GCLID and hashed-email matching in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Google lead-gen advertisers bidding past the first form submit, working out of Pipedrive deals, activities, and pipeline stages.

    Sales teams running Pipedrive who need lead-value bidding fed by the stages your pipeline actually reaches out of Pipedrive deals and pipeline stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Pipedrive, reading only your Pipedrive deals and pipeline stages, mapped to Google Ads' Enhanced Conversions API and tuned for GCLID and hashed-email matching.

    2. Map

      Columns from your Pipedrive deals and pipeline stages align to Google Ads' Enhanced Conversions API in the visual mapper, hashed as the sync runs and checked for GCLID and hashed-email matching.

    3. Deliver

      As records change, Signals reads your Pipedrive deals and pipeline stages and sends down-funnel lead milestones matched to the originating Google click, sends only the records that changed, with GCLID and hashed-email matching watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lead-value bidding fed by the stages your pipeline actually reaches from your Pipedrive deals and pipeline stages, delivered as records change.

    Lead-value signals matched to the paid click out of your Pipedrive deals and pipeline stages, delivered as records change without API call volume climbing.

    Match feedback on GCLID and hashed-email matching from Google Ads' Enhanced Conversions API each run, tied back to your Pipedrive deals and pipeline stages.

    ON THE WIRE

    What EC for Leads actually receives.

    signals :: pipedrive.google-ec-leads :: wire

    1. ● signals :: event payload
    2. > POST /conversion_action source=pipedrive.lead_pipeline
    3. gclid "Cj0KCQjw…" · conversion_action "sql_reached"
    4. conversion_value 7 · currency GBP
    5. hashed_email sha256 "9c41af…"
    6. ✓ accepted match=gclid+hashed_email
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    FAQ

    Asked on almost every call.

    How often does the Pipedrive Google EC for Leads sync run?

    The pace follows your Pipedrive deals and pipeline stages: Signals sends changes from Pipedrive to Google Ads as records change. Because it sends only the records that changed, lead-value bidding fed by the stages your pipeline actually reaches stays current while sales teams running Pipedrive keep GCLID and hashed-email matching in view. Delivery needs no export and no manual upload.

    What match rate should a Pipedrive-sourced Google EC for Leads batch expect?

    In Pipedrive, match rate tracks the email and phone quality your Pipedrive deals and pipeline stages carry. Clean identifiers land for Google Ads; blank ones never will. The first Enhanced Conversions API report shows sales teams running Pipedrive where GCLID and hashed-email matching needs work, a data-quality task handled in Pipedrive.

    NEXT STEP

    Pipedrive to Google EC for Leads, in production this week.

    Talk to our team All Pipedrive use cases