How First-Party Data Has a Crucial Role to Play in Digital Commerce
Digital Commerce has seen significant uptake. According to 86% of surveyed leaders – digital commerce will be the most important route to market in the next two years. Most CMOs report that they met or exceeded digital commerce revenue and profitability targets last year, which reflects an unusually
Using First-Party Data for Practical Insights
The need for first-party data is increasing as the third-party cookie demise continues to limit the ability of brands and marketers to deliver personalized experiences. According to the State of Personalization Report, 62% of customers expect personalization. The report found that 78% of brands in Asia and Japan
Guide to Better Data Collection & Management
Define your target customers Even a novice businessperson understands the significance of determining a target audience. Your target group is built around your ideal customer profile, that being the customers your products and solutions can help the most and that make the most purchases. While designing a loyalty
How CMOs Can Deliver Value in a Post-Third-Party Cookie Era
Those in Chief Marketing roles are often given the responsibility to lead the way to revenue growth in 2023 despite stressors like inflation, supply chain constraints, and more. In any economically stressful situation, the first aspect to be tackled in any organization is marketing budgets This also threatens
In Focus: Marketing Trends 2023
Marketers face scrutiny over their operations as the third-party demise takes a stronger foothold in the digital ecosystem. A study by Gartner reveals five trends that will catch-on in the next few years.By the year 2025, organizations that use AI in the marketing function will shift 75% of
A Study: The Changing Landscape in Advertising and Media
Consumers are concerned about how their data is being used, and advertisers often don’t know what they are buying, where, and if their spending is impactful. This degraded consumer trust and lack of transparency in the digital world has led to a search for control. Big technology platforms
Driving Customer Retention and Expansion in 2023
Consumers have high expectations when it comes to the quality of their experience and the level of personalization being provided by their favorite brands. They expect companies to deliver relevant content, offers, or messaging while respecting their privacy and upholding their preferences. Especially now, many consumers are more
Data Ethics – It’s Role & Importance for Every Marketer
Data ethics refers to the principles and standards that guide the responsible and ethical collection, use, storage, and sharing of data. With third-party cookies phased out – being ethically on the right side is crucial for any modern-day marketer. Marketers must balance the need to use data to drive
What is Offline Conversion Tracking
Today Online Conversions tend to be the main focus for most digital marketers. But one cannot discount the value Offline Conversions bring to any digital marketing strategy. Offline Conversions occur when a customer takes action outside the digital world – such as visiting a physical store, making a
Tracking the Right KPIs – Conversion Tracking
Conversion tracking is when a brand monitors the actions consumers take toward the completion of a business goal. These actions can include signing up for a newsletter, downloading a content offer, or adding an item to a cart. Conversion tracking is a way to determine the effectiveness of
