Datahash Blog

Read about latest trends in data privacy, first-party data, digital marketing and more...

Digital Commerce has seen significant uptake. According to 86% of surveyed leaders – digital commerce will be the most important route to market in the next two years.  Most CMOs report that they met or exceeded digital commerce revenue and profitability targets last year, which reflects an unusually

The need for first-party data is increasing as the third-party cookie demise continues to limit the ability of brands and marketers to deliver personalized experiences. According to the State of Personalization Report, 62% of customers expect personalization. The report found that 78% of brands in Asia and Japan

Define your target customers   Even a novice businessperson understands the significance of determining a target audience. Your target group is built around your ideal customer profile, that being the customers your products and solutions can help the most and that make the most purchases. While designing a loyalty

Those in Chief Marketing roles are often given the responsibility to lead the way to revenue growth in 2023 despite stressors like inflation, supply chain constraints, and more. In any economically stressful situation, the first aspect to be tackled in any organization is marketing budgets This also threatens

Marketers face scrutiny over their operations as the third-party demise takes a stronger foothold in the digital ecosystem. A study by Gartner reveals five trends that will catch-on in the next few years.By the year 2025, organizations that use AI in the marketing function will shift 75% of