Snap Lead Gen CAPI
Send Snap the leads that actually close.
Route qualified lead stages from your CRM back to Snap via server-side CAPI so campaigns optimize on lead quality.
- ● snap.lead_gen_capi :: live
- > conversion qualified_lead stage=SQL
- hash sha256(em,ph) source=crm
- batch upload → snap matched
- ✓ delivered · lead conversion recorded
Built for the teams that own the number.
Teams already syncing lead stages to Meta or Google who want parity on Snap.
From kickoff to verified events.
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Connect
Salesforce, HubSpot, Zoho, Dynamics, Pipedrive, or custom CRM.
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Map
CRM lead stages mapped to Snap conversion events.
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Deliver
Server-side delivery with hashed identifiers, deduped and monitored.
WHAT FLOWS WHERE
One use case, every source.
A lead advances a stage in your CRM, Signals hashes the identifiers on a scheduled batch and maps the stage, then delivers it to Snap's Lead Gen Conversions API so campaigns optimize on quality.
A lead advances a stage in your CRM, Signals hashes the identifiers on a scheduled batch and maps the stage, then delivers it to Snap's Lead Gen Conversions API so campaigns optimize on quality.
What ships with this offering.
Snap optimizing toward qualified leads rather than form volume.
Lead stage events delivered without engineering effort.
Hashed, consent-aware identifier handling.
ON THE WIRE
What the platform actually receives.
Identifiers are hashed with SHA-256 at source. The payload the destination sees never contains raw PII.
- ● signals :: conversion payload
- > POST /v3/conversion event_conversion_type=OFFLINE
- event_type "LEAD" · lead_stage "qualified_lead"
- hashed_email "7b2d…" · hashed_phone_number "1e90…"
- timestamp 1789002233 · source crm
- ✓ conversion accepted · dedupe matched
Adjacent moves on the same stack.
snap
Snap Lead Generation Ads
Capture Snap Lead Gen submissions directly into Salesforce, HubSpot, Zoho, or your custom CRM in real time.
Learn morecross-channel
Lead funnel events
Datahash syncs lead-quality signal from your CRM back to Meta, Google, TikTok, and LinkedIn so campaigns optimize on the leads that actually convert.
Learn more
meta
Meta CAPI for CRM
Datahash ingests lead status from your CRM and sends Meta the qualified events it needs to optimize on lead value instead of lead volume.
Learn more
tiktok
TikTok CRM Integration
Sync qualified lead stages from your CRM back to TikTok so lead-based campaigns optimize on outcomes rather than form fills.
Learn moreBring it from where the data lives.
Every source that supports this use case. Pick a platform to see the exact setup.
CRM
Databases
Files / storage
Data warehouses
Datahash API
Custom
Questions your team will ask.
Which lead stages should we send back to Snap?
The stages that predict revenue, commonly qualified lead and closed won. Sending at least one down-funnel stage with steady volume gives Snap's optimization enough signal to learn from. Teams already syncing these stages to Meta or Google typically reuse the same CRM mapping for Snap, so the stage definitions stay consistent across every channel receiving lead-quality feedback.
How quickly are stage changes delivered?
Stage changes are picked up from your CRM and sent to Snap in near real time. Slower sales cycles still count because Snap accepts conversions within its attribution lookback windows, so a deal that closes weeks after the click still credits back to the right campaign. Delivery runs server-side with hashed identifiers, deduped and monitored so nothing arrives twice.
Does this require Snap Lead Gen forms?
No. It works with leads from any source, including your own landing pages, as long as the lead lands in your CRM. Pairing it with Snap Lead Gen capture closes the loop from form fill to qualified stage automatically, so advertisers running both connections get full-funnel visibility without separately building the middle steps by hand.
NEXT STEP
Live in fifteen minutes. Measurable in a week.
Talk to our team of solutions engineers. We map your source data, propose an integration plan, and give you a live setup in the same call where possible.