CONNECTIONS / GCS / GCS to Snap Leads CAPI
Your GCS objects, wired to Snapchat qualified-lead reporting.
Connect GCS and point Signals at your GCS objects; it sends qualified-lead events so Snapchat bids toward leads that convert offline each time a new file lands, hashed and consent-checked for Snapchat.
- ● gcs → snap.capi :: live
- > read lead_pipeline rows=67,319
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 60,587 matched
WHAT THIS ENABLES
GCS to Snapchat Leads CAPI
GCS to Snapchat Leads CAPI: your GCS objects, hashed and consent-checked, feed Snapchat as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline each time a new file lands.
- Qualified-lead and pipeline signals from your GCS objects activated for Snapchat, as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline.
- Snapchat optimizing on qualified leads instead of raw submissions, drawn from your GCS objects by data teams landing exports in GCS.
WHAT FLOWS WHERE
GCS to Lead Gen CAPI, mapped.
Each sync hands the qualified-lead and pipeline signals from your GCS objects to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.
Each sync hands the qualified-lead and pipeline signals from your GCS objects to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.
Built for the teams that own the number.
Data teams landing exports in GCS activating Snapchat qualified-lead reporting straight from GCS objects.
From kickoff to verified events.
-
Connect
A read-only service account scoped to the one GCS bucket you name to feed Snapchat's Leads Conversions API, sized for qualified-lead signals.
-
Map
Signals picks up your GCS objects, and its columns map to Snapchat's Leads Conversions API in the visual mapper, hashed and checked for qualified-lead signals.
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Deliver
On each run, Signals pulls your GCS objects, sends qualified-lead events so Snapchat bids toward leads that convert offline, and processes only the newly dropped file, with qualified-lead signals in the debugger.
What ships with this use case.
Snapchat optimizing on qualified leads instead of raw submissions on every run, as Signals reads your GCS objects and processes only the newly dropped file.
Spend steered toward leads that qualify from your GCS objects, with transfer overhead steady because Signals processes only the newly dropped file.
A per-run match report from Snapchat's Leads Conversions API on qualified-lead signals, straight out of your GCS objects.
What Lead Gen CAPI actually receives.
- ● signals :: event payload
- > POST /v2/conversion source=google-cloud-storage.lead_pipeline
- event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
- hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
- timestamp 1784327841
- ✓ accepted · match=true
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How often does the GCS Snap Leads CAPI sync run?
The pace follows your GCS objects: Signals sends changes from GCS to Snapchat each time a new file lands. Because it processes only the newly dropped file, Snapchat optimizing on qualified leads instead of raw submissions stays current while data teams landing exports in GCS keep qualified-lead signals in view. Delivery needs no export and no manual upload.
What match rate should a GCS-sourced Snap Leads CAPI batch expect?
Coverage of hashed identifiers across your GCS objects decides it, and data teams landing exports in GCS own that inside GCS. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags qualified-lead signals, which data teams landing exports in GCS then raise inside your GCS objects.
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