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    CONNECTIONS / MySQL / MySQL to Snap Leads CAPI

    From MySQL tables to Snapchat qualified-lead reporting.

    Signals reads your MySQL tables through a read-only database user scoped to the MySQL tables you name, then sends qualified-lead events so Snapchat bids toward leads that convert offline so Snapchat sees lead conversions without an export.

    Talk to our team Explore the setup

    mysql -> snap-lead-gen-capi :: live

    1. ● mysql → snap.capi :: live
    2. > read lead_pipeline rows=28,675
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 25,521 matched

    WHAT THIS ENABLES

    MySQL to Snapchat Leads CAPI

    MySQL to Snapchat Leads CAPI: Signals reads your MySQL tables and sends qualified-lead events so Snapchat bids toward leads that convert offline, hashed and consent-checked each time the read runs.

    • Signals sends qualified-lead events so Snapchat bids toward leads that convert offline, reading your MySQL tables each time the read runs.
    • Spend steered toward leads that qualify, with no export step out of your MySQL tables.

    WHAT FLOWS WHERE

    MySQL to Lead Gen CAPI, mapped.

    Signals reads the qualified-lead and pipeline signals from your MySQL tables each time the read runs, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    Signals reads the qualified-lead and pipeline signals from your MySQL tables each time the read runs, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, working out of MySQL tables and views.

    Application teams on MySQL who need Snapchat optimizing on qualified leads instead of raw submissions out of MySQL tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the MySQL tables you name, mapped to Snapchat's Leads Conversions API and tuned for qualified-lead signals.

    2. Map

      Columns from your MySQL tables align to Snapchat's Leads Conversions API in the visual mapper, hashed as the read runs and checked for qualified-lead signals.

    3. Deliver

      Each time the read runs, Signals reads your MySQL tables and sends qualified-lead events so Snapchat bids toward leads that convert offline, reads only the records changed since the last run, with qualified-lead signals watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions from your MySQL tables, delivered each time the read runs.

    Spend steered toward leads that qualify out of your MySQL tables, delivered each time the read runs without read load on the database climbing.

    Match feedback on qualified-lead signals from Snapchat's Leads Conversions API each run, tied back to your MySQL tables.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: mysql.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=mysql.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784753792
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the MySQL Snap Leads CAPI sync run?

    Delivery tracks MySQL, run by application teams on MySQL: a near-real-time or scheduled sync of your MySQL tables feeds Snapchat on that cadence. Each run reads only the records changed since the last run, so spend steered toward leads that qualify holds up on qualified-lead signals. The live debugger confirms every delivery inline.

    What match rate should a MySQL-sourced Snap Leads CAPI batch expect?

    Coverage of hashed identifiers across your MySQL tables decides it, and application teams on MySQL own that inside MySQL. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags qualified-lead signals, which application teams on MySQL then raise inside your MySQL tables.

    NEXT STEP

    MySQL to Snap Leads CAPI, in production this week.

    Talk to our team All MySQL use cases