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    CONNECTIONS / File drops / File drops to Snap Leads CAPI

    Your file drops, wired to Snapchat qualified-lead reporting.

    Connect File drops and point Signals at your file drops; it sends qualified-lead events so Snapchat bids toward leads that convert offline each time a new file lands, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    files -> snap-lead-gen-capi :: live

    1. ● file drops → snap.capi :: live
    2. > read lead_pipeline rows=66,879
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 58,854 matched

    WHAT THIS ENABLES

    File drops to Snapchat Leads CAPI

    File drops to Snapchat Leads CAPI: your file drops, hashed and consent-checked, feed Snapchat as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline each time a new file lands.

    • Qualified-lead and pipeline signals from your file drops activated for Snapchat, as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline.
    • Snapchat optimizing on qualified leads instead of raw submissions, drawn from your file drops by teams landing POS and back-office exports as files.

    WHAT FLOWS WHERE

    File drops to Lead Gen CAPI, mapped.

    Signals reads the qualified-lead and pipeline signals from your file drops each time a new file lands, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    Signals reads the qualified-lead and pipeline signals from your file drops each time a new file lands, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, with the records already in POS, SFTP, S3, and GCS file drops.

    Teams landing POS and back-office exports as files activating Snapchat qualified-lead reporting straight from file drops.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only access to the SFTP, S3, or GCS drop you name to feed Snapchat's Leads Conversions API, sized for qualified-lead signals.

    2. Map

      Signals picks up your file drops, and its columns map to Snapchat's Leads Conversions API in the visual mapper, hashed and checked for qualified-lead signals.

    3. Deliver

      On each run, Signals pulls your file drops, sends qualified-lead events so Snapchat bids toward leads that convert offline, and processes only the newly dropped file, with qualified-lead signals in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions on every run, as Signals reads your file drops and processes only the newly dropped file.

    Spend steered toward leads that qualify from your file drops, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Snapchat's Leads Conversions API on qualified-lead signals, straight out of your file drops.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: files.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=files.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784739823
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the File drops Snap Leads CAPI sync run?

    You set the cadence, from near-real-time to a nightly File drops sync of your file drops into Snapchat. Since Signals processes only the newly dropped file, Snapchat optimizing on qualified leads instead of raw submissions keeps pace and teams landing POS and back-office exports as files watch qualified-lead signals. One scoped connection sets it up, cadence adjustable later.

    What match rate should a File drops-sourced Snap Leads CAPI batch expect?

    In File drops, match rate tracks the email and phone quality your file drops carry. Clean identifiers land for Snapchat; blank ones never will. The first Leads Conversions API report shows teams landing POS and back-office exports as files where qualified-lead signals needs work, a data-quality task handled in File drops.

    NEXT STEP

    File drops to Snap Leads CAPI, in production this week.

    Talk to our team All File drops use cases