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    CONNECTIONS / Capsule / Capsule to Snap Leads CAPI

    Your Capsule opportunity milestones, wired to Snapchat qualified-lead reporting.

    Connect Capsule and point Signals at your Capsule opportunity milestones; it sends qualified-lead events so Snapchat bids toward leads that convert offline as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    capsule -> snap-lead-gen-capi :: live

    1. ● capsule → snap.capi :: live
    2. > read lead_pipeline rows=38,437
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 30,750 matched

    WHAT THIS ENABLES

    Capsule to Snapchat Leads CAPI

    Capsule to Snapchat Leads CAPI: your Capsule opportunity milestones, hashed and consent-checked, feed Snapchat as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline as records change.

    • Qualified-lead and pipeline signals from your Capsule opportunity milestones activated for Snapchat, as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline.
    • Snapchat optimizing on qualified leads instead of raw submissions, drawn from your Capsule opportunity milestones by small sales teams running Capsule.

    WHAT FLOWS WHERE

    Capsule to Lead Gen CAPI, mapped.

    Signals reads the qualified-lead and pipeline signals from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    Signals reads the qualified-lead and pipeline signals from your Capsule opportunity milestones as records change, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, with the records already in Capsule contacts and opportunity milestones.

    Small sales teams running Capsule activating Snapchat qualified-lead reporting straight from Capsule opportunity milestones.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Capsule, reading only your Capsule opportunity milestones to feed Snapchat's Leads Conversions API, sized for qualified-lead signals.

    2. Map

      Signals reads your Capsule opportunity milestones, and its columns map to Snapchat's Leads Conversions API in the visual mapper, hashed and checked for qualified-lead signals.

    3. Deliver

      On each run, Signals pulls your Capsule opportunity milestones, sends qualified-lead events so Snapchat bids toward leads that convert offline, and sends only the records that changed, with qualified-lead signals in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions on every run, as Signals reads your Capsule opportunity milestones and sends only the records that changed.

    Spend steered toward leads that qualify from your Capsule opportunity milestones, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Leads Conversions API on qualified-lead signals, straight out of your Capsule opportunity milestones.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: capsule.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=capsule.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784184731
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the Capsule Snap Leads CAPI sync run?

    Delivery tracks Capsule, run by small sales teams running Capsule: a near-real-time or scheduled sync of your Capsule opportunity milestones feeds Snapchat on that cadence. Each run sends only the records that changed, so spend steered toward leads that qualify holds up on qualified-lead signals. The live debugger confirms every delivery inline.

    What match rate should a Capsule-sourced Snap Leads CAPI batch expect?

    Match rate follows identifier coverage in your Capsule opportunity milestones, which small sales teams running Capsule control, not Capsule itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Leads Conversions API pinpoints qualified-lead signals, the number small sales teams running Capsule tune against.

    NEXT STEP

    Capsule to Snap Leads CAPI, in production this week.

    Talk to our team All Capsule use cases