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    CONNECTIONS / Wasabi / Wasabi to Snap Leads CAPI

    Wasabi objects into Snapchat, built for Snapchat qualified-lead reporting.

    Connect Wasabi and point Signals at your Wasabi objects; it sends qualified-lead events so Snapchat bids toward leads that convert offline each time a new file lands, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    wasabi -> snap-lead-gen-capi :: live

    1. ● wasabi → snap.capi :: live
    2. > read lead_pipeline rows=73,217
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 65,895 matched

    WHAT THIS ENABLES

    Wasabi to Snapchat Leads CAPI

    Wasabi to Snapchat Leads CAPI: your Wasabi objects, hashed and consent-checked, feed Snapchat as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline each time a new file lands.

    • Qualified-lead and pipeline signals from your Wasabi objects activated for Snapchat, as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline.
    • Snapchat optimizing on qualified leads instead of raw submissions, drawn from your Wasabi objects by teams archiving to Wasabi.

    WHAT FLOWS WHERE

    Wasabi to Lead Gen CAPI, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Wasabi objects to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    Each sync hands the qualified-lead and pipeline signals from your Wasabi objects to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, with the records already in Wasabi hot-storage buckets and objects.

    Teams archiving to Wasabi activating Snapchat qualified-lead reporting straight from Wasabi objects.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only key scoped to the Wasabi bucket you name to feed Snapchat's Leads Conversions API, sized for qualified-lead signals.

    2. Map

      Signals picks up your Wasabi objects, and its columns map to Snapchat's Leads Conversions API in the visual mapper, hashed and checked for qualified-lead signals.

    3. Deliver

      On each run, Signals pulls your Wasabi objects, sends qualified-lead events so Snapchat bids toward leads that convert offline, and processes only the newly dropped file, with qualified-lead signals in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions on every run, as Signals reads your Wasabi objects and processes only the newly dropped file.

    Spend steered toward leads that qualify from your Wasabi objects, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Snapchat's Leads Conversions API on qualified-lead signals, straight out of your Wasabi objects.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: wasabi.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=wasabi.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784368215
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the Wasabi Snap Leads CAPI sync run?

    Delivery tracks Wasabi, run by teams archiving to Wasabi: a near-real-time or scheduled sync of your Wasabi objects feeds Snapchat on that cadence. Each run processes only the newly dropped file, so spend steered toward leads that qualify holds up on qualified-lead signals. The live debugger confirms every delivery inline.

    What match rate should a Wasabi-sourced Snap Leads CAPI batch expect?

    Match rate follows identifier coverage in your Wasabi objects, which teams archiving to Wasabi control, not Wasabi itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Leads Conversions API pinpoints qualified-lead signals, the number teams archiving to Wasabi tune against.

    NEXT STEP

    Wasabi to Snap Leads CAPI, in production this week.

    Talk to our team All Wasabi use cases