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    CONNECTIONS / Apptivo / Apptivo to Snap Leads CAPI

    Apptivo leads and deal records into Snapchat, built for Snapchat qualified-lead reporting.

    Connect Apptivo and point Signals at your Apptivo leads and deal records; it sends qualified-lead events so Snapchat bids toward leads that convert offline as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    apptivo -> snap-lead-gen-capi :: live

    1. ● apptivo → snap.capi :: live
    2. > read lead_pipeline rows=36,679
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 29,343 matched

    WHAT THIS ENABLES

    Apptivo to Snapchat Leads CAPI

    Apptivo to Snapchat Leads CAPI: your Apptivo leads and deal records, hashed and consent-checked, feed Snapchat as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline as records change.

    • Qualified-lead and pipeline signals from your Apptivo leads and deal records activated for Snapchat, as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline.
    • Snapchat optimizing on qualified leads instead of raw submissions, drawn from your Apptivo leads and deal records by all-in-one sales teams on Apptivo.

    WHAT FLOWS WHERE

    Apptivo to Lead Gen CAPI, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    Each sync hands the qualified-lead and pipeline signals from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, with the records already in Apptivo leads, contacts, and deal records.

    All-in-one sales teams on Apptivo activating Snapchat qualified-lead reporting straight from Apptivo leads and deal records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Apptivo, reading only your Apptivo leads and deal records to feed Snapchat's Leads Conversions API, sized for qualified-lead signals.

    2. Map

      Signals reads your Apptivo leads and deal records, and its columns map to Snapchat's Leads Conversions API in the visual mapper, hashed and checked for qualified-lead signals.

    3. Deliver

      On each run, Signals pulls your Apptivo leads and deal records, sends qualified-lead events so Snapchat bids toward leads that convert offline, and sends only the records that changed, with qualified-lead signals in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions on every run, as Signals reads your Apptivo leads and deal records and sends only the records that changed.

    Spend steered toward leads that qualify from your Apptivo leads and deal records, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Leads Conversions API on qualified-lead signals, straight out of your Apptivo leads and deal records.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: apptivo.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=apptivo.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784249423
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the Apptivo Snap Leads CAPI sync run?

    Delivery tracks Apptivo, run by all-in-one sales teams on Apptivo: a near-real-time or scheduled sync of your Apptivo leads and deal records feeds Snapchat on that cadence. Each run sends only the records that changed, so spend steered toward leads that qualify holds up on qualified-lead signals. The live debugger confirms every delivery inline.

    What match rate should a Apptivo-sourced Snap Leads CAPI batch expect?

    Match rate follows identifier coverage in your Apptivo leads and deal records, which all-in-one sales teams on Apptivo control, not Apptivo itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Leads Conversions API pinpoints qualified-lead signals, the number all-in-one sales teams on Apptivo tune against.

    NEXT STEP

    Apptivo to Snap Leads CAPI, in production this week.

    Talk to our team All Apptivo use cases