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    CONNECTIONS / AWS S3 / AWS S3 to Snap Leads CAPI

    S3 exports into Snapchat, built for Snapchat qualified-lead reporting.

    Signals reads your S3 exports through a read-only IAM key scoped to the one S3 bucket you name, then sends qualified-lead events so Snapchat bids toward leads that convert offline so Snapchat sees lead conversions without an export.

    Talk to our team Explore the setup

    aws-s3 -> snap-lead-gen-capi :: live

    1. ● aws s3 → snap.capi :: live
    2. > read lead_pipeline rows=70,307
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 52,730 matched

    WHAT THIS ENABLES

    AWS S3 to Snapchat Leads CAPI

    Snapchat Leads CAPI for AWS S3: Signals sends qualified-lead events so Snapchat bids toward leads that convert offline straight from your S3 exports, hashed and consent-screened each time a new file lands.

    • Signals sends qualified-lead events so Snapchat bids toward leads that convert offline, reading your S3 exports each time a new file lands.
    • Spend steered toward leads that qualify, with no export step out of your S3 exports.

    WHAT FLOWS WHERE

    AWS S3 to Lead Gen CAPI, mapped.

    Signals picks up the qualified-lead and pipeline signals from your S3 exports; Signals hashes and consent-screens each record before Snapchat's Leads Conversions API accepts the lead conversions for qualified-lead signals.

    Signals picks up the qualified-lead and pipeline signals from your S3 exports; Signals hashes and consent-screens each record before Snapchat's Leads Conversions API accepts the lead conversions for qualified-lead signals.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, working out of S3 objects, prefixes, and export drops.

    Data teams landing exports in S3 who need Snapchat optimizing on qualified leads instead of raw submissions out of S3 exports.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only IAM key scoped to the one S3 bucket you name, mapped to Snapchat's Leads Conversions API and tuned for qualified-lead signals.

    2. Map

      Columns from your S3 exports align to Snapchat's Leads Conversions API in the visual mapper, hashed as the file lands and checked for qualified-lead signals.

    3. Deliver

      Each time a new file lands, Signals reads your S3 exports and sends qualified-lead events so Snapchat bids toward leads that convert offline, processes only the newly dropped file, with qualified-lead signals watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions from your S3 exports, delivered each time a new file lands.

    Spend steered toward leads that qualify out of your S3 exports, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on qualified-lead signals from Snapchat's Leads Conversions API each run, tied back to your S3 exports.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: aws-s3.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=aws-s3.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1783958862
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the AWS S3 Snap Leads CAPI sync run?

    You set the cadence, from near-real-time to a nightly AWS S3 sync of your S3 exports into Snapchat. Since Signals processes only the newly dropped file, Snapchat optimizing on qualified leads instead of raw submissions keeps pace and data teams landing exports in S3 watch qualified-lead signals. One scoped connection sets it up, cadence adjustable later.

    What match rate should a AWS S3-sourced Snap Leads CAPI batch expect?

    Match rate follows identifier coverage in your S3 exports, which data teams landing exports in S3 control, not AWS S3 itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Leads Conversions API pinpoints qualified-lead signals, the number data teams landing exports in S3 tune against.

    NEXT STEP

    AWS S3 to Snap Leads CAPI, in production this week.

    Talk to our team All AWS S3 use cases