Jump to a popular page, or start typing.
    Talk to our team

    CONNECTIONS / FTP / FTP to Snap Leads CAPI

    Your FTP drops, wired to Snapchat qualified-lead reporting.

    Signals reads your FTP drops through read-only credentials scoped to the SFTP path you name, then sends qualified-lead events so Snapchat bids toward leads that convert offline so Snapchat sees lead conversions without an export.

    Talk to our team Explore the setup

    ftp -> snap-lead-gen-capi :: live

    1. ● ftp → snap.capi :: live
    2. > read lead_pipeline rows=53,608
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 41,278 matched

    WHAT THIS ENABLES

    FTP to Snapchat Leads CAPI

    FTP to Snapchat Leads CAPI: your FTP drops, hashed and consent-checked, feed Snapchat as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline each time a new file lands.

    • Signals sends qualified-lead events so Snapchat bids toward leads that convert offline, reading your FTP drops each time a new file lands.
    • Spend steered toward leads that qualify, with no export step out of your FTP drops.

    WHAT FLOWS WHERE

    FTP to Lead Gen CAPI, mapped.

    Signals reads the qualified-lead and pipeline signals from your FTP drops each time a new file lands, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    Signals reads the qualified-lead and pipeline signals from your FTP drops each time a new file lands, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, working out of FTP and SFTP drop folders.

    Teams exporting nightly to SFTP who need Snapchat optimizing on qualified leads instead of raw submissions out of FTP drops.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only credentials scoped to the SFTP path you name, mapped to Snapchat's Leads Conversions API and tuned for qualified-lead signals.

    2. Map

      Columns from your FTP drops align to Snapchat's Leads Conversions API in the visual mapper, hashed as the file lands and checked for qualified-lead signals.

    3. Deliver

      Each time a new file lands, Signals reads your FTP drops and sends qualified-lead events so Snapchat bids toward leads that convert offline, processes only the newly dropped file, with qualified-lead signals watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions from your FTP drops, delivered each time a new file lands.

    Spend steered toward leads that qualify out of your FTP drops, delivered each time a new file lands without transfer overhead climbing.

    Match feedback on qualified-lead signals from Snapchat's Leads Conversions API each run, tied back to your FTP drops.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: ftp.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=ftp.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784393816
    6. ✓ accepted · match=true
    RELATED USE CASES

    Adjacent moves on the same stack.

    from FTP

    FTP to Meta Conversion Leads

    FTP to Meta CAPI for CRM: your FTP drops, hashed and consent-checked, feed Meta as Signals…

    Learn more

    from FTP

    FTP to Google EC for Leads

    FTP to Google EC for Leads: your FTP drops, hashed and consent-checked, feed Google Ads as…

    Learn more

    same use case

    ActiveCampaign to Snap Leads CAPI

    ActiveCampaign to Snapchat Leads CAPI: Signals reads your ActiveCampaign contacts and deal…

    Learn more

    generic

    Snap Lead Gen CAPI

    Route qualified lead stages from your CRM back to Snap via server-side CAPI so campaigns…

    Learn more
    FAQ

    Asked on almost every call.

    How often does the FTP Snap Leads CAPI sync run?

    You set the cadence, from near-real-time to a nightly FTP sync of your FTP drops into Snapchat. Since Signals processes only the newly dropped file, Snapchat optimizing on qualified leads instead of raw submissions keeps pace and teams exporting nightly to SFTP watch qualified-lead signals. One scoped connection sets it up, cadence adjustable later.

    What match rate should a FTP-sourced Snap Leads CAPI batch expect?

    Match rate follows identifier coverage in your FTP drops, which teams exporting nightly to SFTP control, not FTP itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Leads Conversions API pinpoints qualified-lead signals, the number teams exporting nightly to SFTP tune against.

    NEXT STEP

    FTP to Snap Leads CAPI, in production this week.

    Talk to our team All FTP use cases