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    CONNECTIONS / Apache Cassandra / Apache Cassandra to Snap Leads CAPI

    From Cassandra tables to Snapchat qualified-lead reporting.

    Connect Apache Cassandra and point Signals at your Cassandra tables; it sends qualified-lead events so Snapchat bids toward leads that convert offline each time the read runs, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    apache-cassandra -> snap-lead-gen-capi :: live

    1. ● apache cassandra → snap.capi :: live
    2. > read lead_pipeline rows=36,796
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 27,229 matched

    WHAT THIS ENABLES

    Apache Cassandra to Snapchat Leads CAPI

    Apache Cassandra to Snapchat Leads CAPI: Signals reads your Cassandra tables and sends qualified-lead events so Snapchat bids toward leads that convert offline, hashed and consent-checked each time the read runs.

    • Qualified-lead and pipeline signals from your Cassandra tables activated for Snapchat, as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline.
    • Snapchat optimizing on qualified leads instead of raw submissions, drawn from your Cassandra tables by platform teams running Cassandra.

    WHAT FLOWS WHERE

    Apache Cassandra to Lead Gen CAPI, mapped.

    A scheduled read pulls the qualified-lead and pipeline signals from your Cassandra tables; Signals hashes and consent-screens each record before Snapchat's Leads Conversions API accepts the lead conversions for qualified-lead signals.

    A scheduled read pulls the qualified-lead and pipeline signals from your Cassandra tables; Signals hashes and consent-screens each record before Snapchat's Leads Conversions API accepts the lead conversions for qualified-lead signals.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, with the records already in Cassandra tables and materialized views.

    Platform teams running Cassandra activating Snapchat qualified-lead reporting straight from Cassandra tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the Cassandra tables you name to feed Snapchat's Leads Conversions API, sized for qualified-lead signals.

    2. Map

      A scheduled read pulls your Cassandra tables, and its columns map to Snapchat's Leads Conversions API in the visual mapper, hashed and checked for qualified-lead signals.

    3. Deliver

      On each run, Signals pulls your Cassandra tables, sends qualified-lead events so Snapchat bids toward leads that convert offline, and reads only the records changed since the last run, with qualified-lead signals in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions on every run, as Signals reads your Cassandra tables and reads only the records changed since the last run.

    Spend steered toward leads that qualify from your Cassandra tables, with read load on the database steady because Signals reads only the records changed since the last run.

    A per-run match report from Snapchat's Leads Conversions API on qualified-lead signals, straight out of your Cassandra tables.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: apache-cassandra.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=apache-cassandra.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784181395
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the Apache Cassandra Snap Leads CAPI sync run?

    You set the cadence, from near-real-time to a nightly Apache Cassandra sync of your Cassandra tables into Snapchat. Since Signals reads only the records changed since the last run, Snapchat optimizing on qualified leads instead of raw submissions keeps pace and platform teams running Cassandra watch qualified-lead signals. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Apache Cassandra-sourced Snap Leads CAPI batch expect?

    In Apache Cassandra, match rate tracks the email and phone quality your Cassandra tables carry. Clean identifiers land for Snapchat; blank ones never will. The first Leads Conversions API report shows platform teams running Cassandra where qualified-lead signals needs work, a data-quality task handled in Apache Cassandra.

    NEXT STEP

    Apache Cassandra to Snap Leads CAPI, in production this week.

    Talk to our team All Apache Cassandra use cases