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    CONNECTIONS / Backblaze B2 / Backblaze B2 to Snap Leads CAPI

    From Backblaze B2 files to Snapchat qualified-lead reporting.

    Connect Backblaze B2 and point Signals at your Backblaze B2 files; it sends qualified-lead events so Snapchat bids toward leads that convert offline each time a new file lands, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    backblaze -> snap-lead-gen-capi :: live

    1. ● backblaze b2 → snap.capi :: live
    2. > read lead_pipeline rows=15,581
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 14,023 matched

    WHAT THIS ENABLES

    Backblaze B2 to Snapchat Leads CAPI

    Backblaze B2 to Snapchat Leads CAPI: your Backblaze B2 files, hashed and consent-checked, feed Snapchat as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline each time a new file lands.

    • Qualified-lead and pipeline signals from your Backblaze B2 files activated for Snapchat, as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline.
    • Snapchat optimizing on qualified leads instead of raw submissions, drawn from your Backblaze B2 files by teams archiving exports to Backblaze B2.

    WHAT FLOWS WHERE

    Backblaze B2 to Lead Gen CAPI, mapped.

    Signals reads the qualified-lead and pipeline signals from your Backblaze B2 files each time a new file lands, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    Signals reads the qualified-lead and pipeline signals from your Backblaze B2 files each time a new file lands, hashes and screens each record, and posts the lead conversions to Snapchat's Leads Conversions API, keeping qualified-lead signals in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, with the records already in Backblaze B2 buckets and object prefixes.

    Teams archiving exports to Backblaze B2 activating Snapchat qualified-lead reporting straight from Backblaze B2 files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only application key scoped to the Backblaze B2 bucket you name to feed Snapchat's Leads Conversions API, sized for qualified-lead signals.

    2. Map

      Signals picks up your Backblaze B2 files, and its columns map to Snapchat's Leads Conversions API in the visual mapper, hashed and checked for qualified-lead signals.

    3. Deliver

      On each run, Signals pulls your Backblaze B2 files, sends qualified-lead events so Snapchat bids toward leads that convert offline, and processes only the newly dropped file, with qualified-lead signals in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions on every run, as Signals reads your Backblaze B2 files and processes only the newly dropped file.

    Spend steered toward leads that qualify from your Backblaze B2 files, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Snapchat's Leads Conversions API on qualified-lead signals, straight out of your Backblaze B2 files.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: backblaze.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=backblaze.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784324241
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the Backblaze B2 Snap Leads CAPI sync run?

    The pace follows your Backblaze B2 files: Signals sends changes from Backblaze B2 to Snapchat each time a new file lands. Because it processes only the newly dropped file, Snapchat optimizing on qualified leads instead of raw submissions stays current while teams archiving exports to Backblaze B2 keep qualified-lead signals in view. Delivery needs no export and no manual upload.

    What match rate should a Backblaze B2-sourced Snap Leads CAPI batch expect?

    Coverage of hashed identifiers across your Backblaze B2 files decides it, and teams archiving exports to Backblaze B2 own that inside Backblaze B2. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags qualified-lead signals, which teams archiving exports to Backblaze B2 then raise inside your Backblaze B2 files.

    NEXT STEP

    Backblaze B2 to Snap Leads CAPI, in production this week.

    Talk to our team All Backblaze B2 use cases