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    CONNECTIONS / Kommo / Kommo to Snap Leads CAPI

    Your Kommo messenger pipelines, wired to Snapchat qualified-lead reporting.

    Connect Kommo and point Signals at your Kommo messenger pipelines; it sends qualified-lead events so Snapchat bids toward leads that convert offline as records change, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    kommo -> snap-lead-gen-capi :: live

    1. ● kommo → snap.capi :: live
    2. > read lead_pipeline rows=11,246
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 9,447 matched

    WHAT THIS ENABLES

    Kommo to Snapchat Leads CAPI

    Kommo to Snapchat Leads CAPI: your Kommo messenger pipelines, hashed and consent-checked, feed Snapchat as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline as records change.

    • Qualified-lead and pipeline signals from your Kommo messenger pipelines activated for Snapchat, as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline.
    • Snapchat optimizing on qualified leads instead of raw submissions, drawn from your Kommo messenger pipelines by conversational-sales teams on Kommo.

    WHAT FLOWS WHERE

    Kommo to Lead Gen CAPI, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Kommo messenger pipelines to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    Each sync hands the qualified-lead and pipeline signals from your Kommo messenger pipelines to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, with the records already in Kommo leads and messenger-driven pipelines.

    Conversational-sales teams on Kommo activating Snapchat qualified-lead reporting straight from Kommo messenger pipelines.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Kommo, reading only your Kommo messenger pipelines to feed Snapchat's Leads Conversions API, sized for qualified-lead signals.

    2. Map

      Signals reads your Kommo messenger pipelines, and its columns map to Snapchat's Leads Conversions API in the visual mapper, hashed and checked for qualified-lead signals.

    3. Deliver

      On each run, Signals pulls your Kommo messenger pipelines, sends qualified-lead events so Snapchat bids toward leads that convert offline, and sends only the records that changed, with qualified-lead signals in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions on every run, as Signals reads your Kommo messenger pipelines and sends only the records that changed.

    Spend steered toward leads that qualify from your Kommo messenger pipelines, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Snapchat's Leads Conversions API on qualified-lead signals, straight out of your Kommo messenger pipelines.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: kommo.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=kommo.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784056557
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the Kommo Snap Leads CAPI sync run?

    Delivery tracks Kommo, run by conversational-sales teams on Kommo: a near-real-time or scheduled sync of your Kommo messenger pipelines feeds Snapchat on that cadence. Each run sends only the records that changed, so spend steered toward leads that qualify holds up on qualified-lead signals. The live debugger confirms every delivery inline.

    What match rate should a Kommo-sourced Snap Leads CAPI batch expect?

    Match rate follows identifier coverage in your Kommo messenger pipelines, which conversational-sales teams on Kommo control, not Kommo itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Leads Conversions API pinpoints qualified-lead signals, the number conversational-sales teams on Kommo tune against.

    NEXT STEP

    Kommo to Snap Leads CAPI, in production this week.

    Talk to our team All Kommo use cases