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    CONNECTIONS / Close / Close to Snap Leads CAPI

    Close smart-view opportunities into Snapchat, built for Snapchat qualified-lead reporting.

    Signals reads your Close smart-view opportunities through scoped OAuth access to Close, reading only your Close smart-view opportunities, then sends qualified-lead events so Snapchat bids toward leads that convert offline so Snapchat sees lead conversions without an export.

    Talk to our team Explore the setup

    close -> snap-lead-gen-capi :: live

    1. ● close → snap.capi :: live
    2. > read lead_pipeline rows=65,889
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 56,006 matched

    WHAT THIS ENABLES

    Close to Snapchat Leads CAPI

    Close to Snapchat Leads CAPI: your Close smart-view opportunities, hashed and consent-checked, feed Snapchat as Signals sends qualified-lead events so Snapchat bids toward leads that convert offline as records change.

    • Signals sends qualified-lead events so Snapchat bids toward leads that convert offline, reading your Close smart-view opportunities as records change.
    • Spend steered toward leads that qualify, with no export step out of your Close smart-view opportunities.

    WHAT FLOWS WHERE

    Close to Lead Gen CAPI, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Close smart-view opportunities to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    Each sync hands the qualified-lead and pipeline signals from your Close smart-view opportunities to Signals, which hashes and filters every record, then Snapchat's Leads Conversions API logs the lead conversions for qualified-lead signals.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat lead-gen advertisers qualifying leads after the form, working out of Close leads, calls, and smart-view opportunities.

    Inside-sales teams running Close who need Snapchat optimizing on qualified leads instead of raw submissions out of Close smart-view opportunities.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Close, reading only your Close smart-view opportunities, mapped to Snapchat's Leads Conversions API and tuned for qualified-lead signals.

    2. Map

      Columns from your Close smart-view opportunities align to Snapchat's Leads Conversions API in the visual mapper, hashed as the sync runs and checked for qualified-lead signals.

    3. Deliver

      As records change, Signals reads your Close smart-view opportunities and sends qualified-lead events so Snapchat bids toward leads that convert offline, sends only the records that changed, with qualified-lead signals watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Snapchat optimizing on qualified leads instead of raw submissions from your Close smart-view opportunities, delivered as records change.

    Spend steered toward leads that qualify out of your Close smart-view opportunities, delivered as records change without API call volume climbing.

    Match feedback on qualified-lead signals from Snapchat's Leads Conversions API each run, tied back to your Close smart-view opportunities.

    ON THE WIRE

    What Lead Gen CAPI actually receives.

    signals :: close.snap-lead-gen-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=close.lead_pipeline
    3. event_type "QUALIFIED_LEAD" · event_conversion_type "OFFLINE"
    4. hashed_email "4ac910…" · hashed_phone_number "7e30bc…"
    5. timestamp 1784573986
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the Close Snap Leads CAPI sync run?

    The pace follows your Close smart-view opportunities: Signals sends changes from Close to Snapchat as records change. Because it sends only the records that changed, Snapchat optimizing on qualified leads instead of raw submissions stays current while inside-sales teams running Close keep qualified-lead signals in view. Delivery needs no export and no manual upload.

    What match rate should a Close-sourced Snap Leads CAPI batch expect?

    In Close, match rate tracks the email and phone quality your Close smart-view opportunities carry. Clean identifiers land for Snapchat; blank ones never will. The first Leads Conversions API report shows inside-sales teams running Close where qualified-lead signals needs work, a data-quality task handled in Close.

    NEXT STEP

    Close to Snap Leads CAPI, in production this week.

    Talk to our team All Close use cases